Marietta makes miniatures -- those little personal care amenities found in hotels and bed-and-breakfast inns. The manufacturer specializes in soaps, shampoos, lotions, and other necessities. Products are distributed to hospitality and institutional customers, including hotels, spas, military bases, and correctional facilities. Using its sample-size packaging know-how, Marietta also provides contract manufacturing for consumer products companies. It has worked with top firms, such as Estée Lauder, Procter & Gamble, and Pfizer. Marietta's manufacturing and warehousing network spans the US, Canada, Europe, and Asia. Founded as Marietta Packaging Company in 1976, it has been owned by Ares Management since 2004.
Marietta's offerings are produced under both private labels and well-known brands. Its private-label portfolio includes Lord & Mayfair, Aromae Botanicals, Earth's Accents, Hydro Basics, and Sun & Sand. The company has turned out personal care products carrying name brands such as Aveda, Pantene Pro-V, Jergens, Vaseline, philosophy, and Finesse.
Marietta enjoys a global reach, with manufacturing plants and warehouses located across the US, Canada, Europe, and Asia. It operates four US production facilities located in New York, Illinois, California, and Mississippi.
Sales and Marketing
While the company serves as a contract manufacturer, Marietta primarily caters to the needs of hospitality and institutional customers, such as hotels, spas, military bases, and correctional facilities.
Marietta is known for its high performance skin and hair care product development and manufacturing, as well as bar soap-making; bottle and tube filling for both retail and sample sizes; packet manufacturing and affixing; and bulk compounding.
has grown its business in recent years by expanding its slate of partnerships with large consumer products companies, including Johnson & Johnson, Unilever, and L'Oreal.
The company has also focused on eco-friendly initiatives. Some of its efforts have included using wind-generated electricity for manufacturing processes, recycled materials and soy-based inks in packaging, and sourcing supplies from local vendors (which reduces transportation emissions). It follows the industry's Good Manufacturing Practices (cGMPs).