Luster Products wants its customers to win the best tressed
award. The African-American-owned company makes professional and
consumer hair care products for the ethnic market. Products are
sold to men and women under several brand names, such as
Renutrients, Pink, and S-Curl. Luster Products sells children's
items under the name PCJ Pretty-n-Silky & Smooth Roots and
products for stylists under the Designer Touch line, among others.
The company sells worldwide through its own sales force and through
specialty retailers. Luster Products operates manufacturing
facilities in Illinois and international offices in South Africa
and the UK. The company was founded in 1957 by hairstylist Fred
The company is a top African-American-owned maker of premium
personal care products, such as Shampoos, sprays, cream oil,
conditioners, and salon items. Its brands include Pink, S-Curl, PCJ
Pretty-n-Silky & Smooth Roots, YOU, Renutrients, Shortlooks,
Strait Shades, StraightFX, ArtEffex, and Designer Touch.
Luster Products also runs a non-profit charity called Black
Heritage Foundation to support groups that promote positive images
and community service in the black community.
Based in Illinois, Luster Products operates corporate offices, a
plant, and warehouse across 17 acres in Chicago's Stockyard
Industrial Park. It has an aerosol plant in Blue Island, Illinois.
It operates overseas through branch offices located in London and
South Africa. Unique to its South Africa office, raw material
blends are shipped there from the corporate office to independent
contractors who are hand-selected by Luster Products and specially
Sales and Marketing
Luster Products sells its premium personal care products
nationally and internationally through a sales force and numerous
retail outlets. The company signs celebrities to serve as
spokespeople for its products. They appear in the company's
advertising and marketing campaigns across print, television,
social media, in-store displays, and public relations pieces.