L'Oreal Usa, Inc. at a Glance

Uppers

  • Great reputation in the cosmetics industry
  • Strong commitment to diversity

Downers

  • Lower-than-average salaries
  • Long hours
  • Recent layoffs

The Bottom Line

  • While L'Oréal USA continues to expand and recruit and train new hires, it has simultaneously reduced staff in response to the economic downturn.

About L'Oreal Usa, Inc.

The changes made by L'Oréal USA since its 1953 founding have been anything but cosmetic. The US arm of L'Oréal (the world's #1 cosmetics group), L'Oréal USA boasts a host of consumer and luxury brands, including Garnier, Maybelline, Lancôme, and Kiehl's. It also owns salon professional product makers Matrix and Kérastase, as well as mass market label SoftSheen/Carson and perfume brands Ralph Lauren and Giorgio Armani. The division's upscale Lancôme (makeup, skincare) and Dermablend corrective cosmetic lines are sold nationwide in department stores. Additions to its brand portfolio include Clarisonic facial cleansing device (Pacific Bioscience Labs), SkinCeuticals skincare, and nail polish maker Essie Cosmetics.

Operations

Like all divisions within the L'Oréal group, L'Oréal USA is organized by its particular distribution channel: North America. Its structure is anticipated to foster a more responsive consumer-facing operation. To this end, the parent also continues to invest heavily in product research and development intended to win a local following.

L'Oréal USA covers about 30 global beauty brands, including Garnier, Giorgio Armani Beauty, Kerastase, Kiehl's, Lancôme, Maybelline, Redken, Urban Decay, and Yves Saint Laurent Beauté.

Geographic Reach

In addition to its New York headquarters, L'Oréal USA has R&D, manufacturing, and distribution facilities in Arkansas, Kentucky, New Jersey, Ohio, Texas, and Washington.

Although developing markets, such as Asia and Latin America, are the parent's geographic priority, North America delivered a solid increase in profitability in fiscal 2013. L'Oréal USA's sales increased by more than 5% over the prior year and accounted for about one-quarter of the group's revenue.

Mergers and Acquisitions

In 2014 L'Oréal USA purchased natural beauty brand Carol's Daughter to bolster its reach into the alternative makeup market.

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L'Oreal Usa, Inc.

575 5th Ave
New York, NY 10017-2446
Phone: 1 (212) 984-4000
www.lorealusa.com

Stats

  • Employer Type: Subsidiary
  • President and CEO: Frédéric Rozé
  • President and CEO: Frédéric Rozé
  • SVP, Operations: Xavier Windal

Major Office Locations

  • New York, NY

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