The US Fund for UNICEF is one of about 40 committees in America that raises money for The United Nations Children's Fund (better known as
, a not-for-profit organization that works for the human rights, protection, and development of children worldwide through education, advocacy, and fundraising. Among its dedicated programs are the five-year, $100 million fundraising campaign for HIV/AIDS prevention and a campaign to protect mothers and newborns from tetanus. The US Fund for UNICEF derives revenue from public support -- through its signature Trick-or-Treat for UNICEF program, gifts, corporate grants, and the sale of greeting cards and educational materials. The organization was founded in 1947.
The US Fund for UNICEF operates a handful of regional offices in Atlanta, Boston, Chicago, Houston, Los Angeles, and San Francisco.
The organization's revenue increased by 1% in 2012 versus 2011, to more than $500 million. The US Fund attributed the gain to an increase in public support, including major gifts, Internet donations, and gifts in kind. The increase in giving was partially offset by a decline in investment returns. Net income rose 7% over the same period despite an increase in expenses tied to program and support services.
The US Fund for UNICEF is rallying around its "Believe in Zero" campaign, which aims to reduce the number of preventable deaths of children under five years of age to zero. The number of under-five child deaths has dropped more than 40 percent since 1990 to 19,000.