When UBM puts on an event, business booms. The world's #2 events firm (after Reed) produces industry events, publications, and databases for business-to-business communities. Its events include award ceremonies, conferences, expos, and exhibitions. The London-based company has significant operations in Asia, and EMEA, and is the #1 events company in North America. It oils the wheels of business in the fashion, technology, automotive, healthcare, veterinary and pharmaceutical industries, among others. As well as events, UBM operates a marketing services division, which publishes trade press to specialist markets, and does website banner advertising. UBM was founded in 1918 as United Newspapers Limited.
UBM has three distinct geographic businesses: UBM Americas, UBM Asia and UBM EMEA, which together pull in over 80% of revenue.
UBM Americas works in the fashion, technology, licensing, automotive and powersports, healthcare, veterinary and pharmaceutical industries. The segment includes a Brazil operation, which puts on events for the construction, cargo transportation, logistics, and agriculture. A Mexico division puts on events for construction, advanced manufacturing and hospitality services.
UBM Asia has 270 products -- trade fairs, conferences, trade publications and vertical portals -- and is the market leader in China, India and Malaysia.
UBM EMEA owns brands such as CPhI (pharma), IFSEC (security), Ecobuild (construction), the Concrete Show (concrete) and others. It does exhibitions, conferences, awards programs, publications, websites, and training and certification programs. It works across seven industry sectors.
The Marketing Services division (around 20% of revenue) provides website sponsorship and banner advertising, online directory and data products, and magazine and trade press printing and publishing for specialist markets.
UBM has 70 offices across 20 countries, and has a presence in Brazil, Canada, China, India, Indonesia, Ireland, Japan, Malaysia, Mexico, the Netherlands, Singapore, South Korea, Taiwan, Thailand, Turkey, United Arab Emirates, the UK, the US, and Vietnam.
The US and China together account for about 45% of sales; the UK accounts for around 10%.
Note: Growth rates may differ after conversion to US Dollars.
In 2015, sales increased 40% on prior year to £769.9 million, due to a combination of the acquisition of Advanstar, a biennial 'up' year, and favorable currency effects.
Net income fell nearly a third to £107.7 million, due to an increase in operating expenses. Cash flow from operating activities increased 66% to £225.1 million, due to changes in trade and other receivables.
UBM has progressively reduced its non-events interest in recent years in order to the world's leading pure-play events company. In December 2015, the company disposed of media distribution platform provider PR Newswire for $841 million to Cision, a significant step in its pure-play drive. Additionally, in 2016 UBM reached an agreement to sell its electronics media portfolio (which includes EE Times, EDN, ESM, Embedded, EBN, TechOnline, and Datasheets) to an affiliate of Arrow Electronics, for $23.5 million in cash.
Mergers and Acquisitions
In 2016, UBM acquired Content Marketing Institute (CMI) for $17.6 million. CMI produces Content Marketing World, the leading event in the content marketing sector. The acquisition strengthens UBM's place in the US events industry.
In April 2016, UBM completed the $69 million acquisition of Business Journals Inc (BJI), a producer of fashion trade shows in New York and Las Vegas. The acquisition is hoped to generate synergies in areas such as event operations, property and cross-marketing opportunities.