This company's singular vision focuses on Hispanic audiences. Univision Communications is the leading Spanish-language broadcaster in the US with a portfolio of television and radio operations. It runs the top-rated Univision network, carried by more than 1,400 broadcast and cable affiliates, as well as sister networks TeleFutura and Galavisión. The company also owns and operates about 60 local broadcast TV stations. Its Univision Radio division boasts about 67 stations. Univision also distributes content online. Founded in 1961 as Spanish International Network, Univision is controlled by a group of private investment firms led by TPG Capital and Thomas H. Lee Partners.
The company operates through two primary segments: Univision Television Group and Universal Radio.
Univision Television Group owns 59 television stations in major U.S. Hispanic markets and Puerto Rico; digital properties consisting of online and mobile websites and apps, including Univision.com, the most visited Spanish-language website among U.S.
Univision Radio owns and operates 67 radio stations including stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico.
The company serves through 17 broadcast, cable and digital networks and partnerships, 59 local television station, 67 radio stations, and growing digital portfolio of mobile and video properties.
In the larger picture of US television broadcasting, Univision's flagship network regularly tallies enough viewers to rank right behind the four major networks. That fact not only speaks to Univision's success in airing successful programming but also illustrates the size of the Spanish-speaking audience in America.
Sales and Marketing
With its growing size and affluence, this demographic is also becoming increasingly valuable to marketers, which in turn has made advertising on Univision an important part of mass media ad campaigns. Univision depends on commercial advertising for the lion's share of its sales. It also generates revenue from carriage fees paid by cable TV system operators.
Growth of Hispanic audiences has also brought in more competition for Univision's networks. The company's chief rival in this arena has been Telemundo, a Spanish-language network owned by NBCUniversal (NBCU), but the market has seen an uptick in new entrants such as Azteca America (owned by Mexico's TV Azteca), Estrella TV (Liberman Broadcasting), and MegaTV (Spanish Broadcasting System). In addition to those competitors offering a dedicated Spanish-language broadcast, many other TV channels now offer a Spanish-language version.
During fiscal 2015 the company’s revenue decreased by 2% to $2.86 billion compared to $2.91 billion in fiscal 2014, mainly due to decreased radio revenue. Univision claimed a net loss of $45.5 million in fiscal 2015 after reporting a net income of about $10 million the prior fiscal period.
The company ended fiscal 2015 with $212.80 million in cash flow from operations, which was a decrease of $78.90 million (or 27%) compared to its cash on hand at the end of fiscal 2014.
Looking to boost viewership, Univision is constantly focused on developing or acquiring new programming. The company has its own production studio to create its own shows in-house. It also has production and distribution relationships with such companies as Caracol, Endemol, and Venevisión. Univision has been expanding its online content operations as more and more of its audience turns to the Internet for news and entertainment. It has also added other new video features to its Univision.com website.