This company is crazy like a Twentieth Century Fox when it comes to flooding the home entertainment market with DVDs. The home entertainment unit of Twentieth Century Fox Film is responsible for the DVD and Blu-ray Disc release of all Fox-produced entertainment, which includes both films and television shows. In the US, Fox Home Entertainment distributes more than 740 films and some 275 television and non-theatrical titles a year. Internationally, the firm's releases also number about 690 films, as well as 160 TV and non-theatrical titles. Best-selling releases have included the films of the original Star Wars trilogy. Fox Home Entertainment additionally distributes home entertainment from MGM.
The once ultra-hot DVD market has softened in recent years, and the studios are turning to other delivery methods to get their movies shown in living rooms across the land. In 2010 Fox teamed up with the other major movie studios (such as Disney and Warner Bros.) to launch the Movies on Demand initiative, which includes a $30 million advertising campaign to promote awareness of movies available on video on demand via cable TV.
Blu-ray high definition format is another area of growth for Fox Home Entertainment. The company's 2010 Blu-ray release of Avatar, the highest-grossing film in the history of Hollywood box office, was a predictible record-breaking hit. The title surpassed The Dark Knight as the fastest-selling Blu-ray DVD, selling more than 1.5 million Blu-ray copies in its first day. A survey of moviegoers reported that many consumers are using the home entertainment release of Avatar as an impetus to switch to the Blu-ray format.
President Mike Dunn is credited with pioneering the TV on DVD phenomenon when Fox Home Entertainment released the first season of The X-Files in 2000. The company has aggressively released more and more TV titles ever since (The Simpsons, Buffy the Vampire Slayer, Family Guy, 24), and it subsequently turned to the box set as a way to release entire seasons of TV shows. More recent TV hits from Fox Home Entertainment include It's Always Sunny in Philadelphia and Futurama.