The monarch of this magic kingdom is no man but a mouse: Mickey Mouse. The Walt Disney Company is the world's largest media conglomerate, with assets encompassing movies, television, publishing, and theme parks. Its Disney/ABC Television Group includes the ABC television network and 10 broadcast stations, as well as a portfolio of cable networks including ABC Family, Disney Channel, and ESPN (80%-owned). Walt Disney Studios produces films through imprints Walt Disney Pictures, Disney Animation, and Pixar. It also owns Marvel Entertainment and Lucasfilm, two extremely successful film producers. In addition, Walt Disney Parks and Resorts runs its popular theme parks including Walt Disney World and Disneyland.
The company reported in 2015 through five business segments: Media Networks, Parks and Resorts, Studio Entertainment, Consumer Products, and Interactive.
Media Networks operates cable programming services including the ESPN, Disney Channels, ABC Family, and UTV/Bindass networks, broadcast businesses, which include the ABC TV Network and eight owned television stations, radio businesses consisting of the ESPN Radio Network, including 4 owned ESPN radio stations . The media networks is the largest segment, accounting for 44% of total revenue in fiscal 2015 (October year end).
Parks and Resorts (31%) owns and operates the Walt Disney World Resort in Florida and the Disneyland Resort in California.
Studio Entertainment (14%) produces and acquires live-action and animated motion pictures for worldwide distribution to the theatrical, home entertainment, and television markets.
Consumer Products (9%) licenses its trade names, characters and visual and literary properties to various retailers and publishers throughout the world. The company also engages in retail, online and wholesale distribution of products through The Disney Store, DisneyStore.com and MarvelStore.com.
Interactive (2%) creates and distributes branded entertainment and lifestyle content for interactive media platforms.
In 2015, the company combined its Consumer Products and Interactive segments into a single segment.
Disney has properties in the US and Canada, Europe, Asia, Australia, and Latin America. The company gets about 77% of its revenue from the US and Canada; followed by Europe (12%); Asia Pacific (8%); and Latin America and Other (3%).
Other international Disney park locations include a 77% interest in Euro Disney, which operates Disneyland Paris; the company also collects royalties and fees from Tokyo Disneyland Resort, operated by Oriental Land Co.
Sales and Marketing
Disney incurs significant marketing and advertising costs before and throughout the theatrical release of its films in an effort to generate publicity and generate consumer interest in the subsequent home entertainment market.
The company spent $2.6 billion, $2.8 billion, and $2.6 billion on advertising costs in fiscal 2015, 2014, and 2013, respectively.
The company’s net revenue has been increasing over the last five years. In fiscal 2015, Disney’s net revenue increased by 7% to $52.47 billion due to higher media networks segment revenue.
The media networks segment revenue increased due to a 13% rise in affiliate fee revenue, higher contractual rates, and an increase in subscribers, as well as from the benefit of an additional week of operations and from new contractual provisions. Other factors included an increase in advertising revenues due to higher cable networks and broadcasting sales, and growth in TV/SVOD (subscription video-on-demand) distribution and other revenue driven by higher SVOD sales.
The company’s net income has followed a similar trend to net revenue over the last five years. In fiscal 2015, Disney's net income increased by 12% to $8.38 billion due to higher net revenue and a decrease in restructuring and impairment charges related to severance costs across several of its segments and radio FCC license impairments, in connection with the company's plan to sell its Radio Disney stations.
The company’s operating cash inflow increased by 12% in fiscal 2015 to $10.91 billion.
Like other media conglomerates, the company depends on a wide array of entertainment offerings across its film, television, and theme parks divisions to generate revenue; it also earns money by distributing its content through multiple channels. A substantial part of Disney's business also comes from ancillary products, mostly aimed at children, created from its trove of characters and other intellectual property.
The company's growth strategy includes expanding its existing and new businesses, including investments in the international expansion of business and in investing in new business lines.
To focus on its growth business in 2014 and 2015 the company sold it more than 20 Radio Disney stations around the US.