The Reader's Digest Association (RDA) publishes the
undersized general-interest magazine Reader's Digest,
which boasts 50 editions and is translated into some 20
languages. In addition to publishing its flagship title, RDA
operates about 60 branded websites. It leverages its extensive
consumer database of more than 140 million subscribers to market
books (such as Reader's Digest Select Editions, how-to guides, and
cookbooks), special-interest magazines, music, videos, and
financial and health products in 76 countries. Suffering from
a heavy debt-load amid a down economy, RDA has twice
filed Chapter 11 for its US businesses in recent years. It is owned
by RDA Holding Co.
The company has been hit by higher debts due to the down
economic conditions, In 2009, the company filed for Chapter 11, and
emerged a year later. At the beginning of 2013, with $1.1 billion
in assets and just under $1.2 billion in debt, the company's parent
filed for Chapter 11 protection again. It emerged from bankruptcy
in July 2013.
RDA has more than 21 brands in 76 countries across North
America, Europe and Asia Pacific & Latin America, including the
US, Canada, China, Japan, Russia, and Indonesia.
The company operates its business through two divisions. The
North America segment includes US food and entertaining, home and
garden, and DIY products as well as the Reader's Digest products
and Canadian businesses. The International division includes the
Europe segment (which covers European direct marketing
organizations) and the Asia Pacific & Latin America segment
(which covers direct marketing in those regions).
RDA markets its Taste of Home, The Family Handyman, Birds &
Blooms, Country, and other brands (including books and home
entertainment products) in print, online, by digital download,
through apps and social media, and on mobile reading devices.
Globally, it boasts a circulation of 140 million across all its
In 2014 the company partnered with Gold Mobile and its platform
to enhance RDA's print offerings by integrating mobile promotions.
Through this deal advertisers can use these mobile promotions to
provide extra information about their products, direct consumers to
their website, or gain feedback. In 2013 RDA teamed up with TriVu
Media to create "HOME OnDEMAND, which matches up billions of video
advertising opportunities for auction/sale on various exchanges and
demand-side platforms, with highly detailed information about the
With a focus on expanding its Canadian markets, that year the
company launched its newest magazine, Taste of Home Canada, a north
of the border version of the popular US original.
In 2013 RDA licensed Reader's Digest France, French Belgium,
Finland, and Sweden to SAPE and its Poland, Romania, and Hungary
publications to Tarsago Media Group.