McGraw-Hill Financial (formerly The McGraw-Hill Companies) is now a provider of credit ratings, benchmarks, and analytics for the global capital and commodity markets. The company was a leading publisher of textbooks, tests, and related materials, serving the elementary, secondary, and higher education markets through McGraw-Hill Education (MHE) before it spun that business off in 2013. Other businesses include S&P Ratings (indexes and credit ratings); S&P Capital IQ and S&P Indices (financial and business information); and Commodities and Commercial (Platts, J.D. Power and Associates, McGraw-Hill Construction, and Aviation Week).
McGraw-Hill Financial operates in 30 countries around the world. The company has more than 90 office locations with about 30 in the US. The US accounted for 60% of the company's revenue in fiscal 2014, while Europe brought in roughly 25%, and Asia accounted for 10% of revenue.
Sales and Marketing
The company spends millions per year on advertising and promotional costs. It spent $35 million on advertising in fiscal 2014 after spending $41 million in 2013 and $31 million in fiscal 2012.
In fiscal 2014 McGraw-Hill Financial's revenue was $5 billion. That was an increase of 4% compared to fiscal 2013. The spike was the result of growth from all of the company's segments. Even with the increased revenue, McGraw-Hill Financial slumped to a net loss of $115 million because of high operating expenses.
The company spun off its education business in response to decreased spending on elementary and high school textbooks. Its financial business, which provides global financial information, research, and analytics tools to investment advisors, wealth managers, and institutional investors, has fared better.