Rockwell Collins, a spin-off of Rockwell Automation, makes aviation electronics and communication equipment for commercial and military aircraft. The company boasts that nearly every commercial cockpit contains something made by Rockwell Collins. It also provides flight simulation and training, MRO services, navigation, and surveillance systems. The company has three primary segments: commercial systems (avionics and in-flight entertainment systems for commercial aircraft); government systems (airborne/ground/shipboard communication systems with military applications and overhaul services); and information management services business (communications, systems integration and security solutions).
Rockwell Collins operates through 60 locations in some 25 countries including France, Canada, Germany, Japan, Australia, China, India, Italy, Spain, Singapore, Brazil, the United Arab Emirates, Saudi Arabia, the UK, and the US. Rockwell Collins makes about 60% of its sales in the US.
The government systems segment (44% of total sales) provides products for a variety of uses but they all have the common theme of design for use under rugged conditions constrained by challenges in relation to size, weight, and power. These products include satellite communications systems, handheld navigation devices, flight controls, helmet-mounted displays, and training systems.
The company's commercial systems segment (46%) provides systems and products for the original manufacturing, retrofitting, and upgrading of aircraft. Products include the Pro Line Fusion integrated avionics system, cabin management systems, head-up guidance systems, primary actuation systems, and simulators for crew training. The segment serves a range of customers, from the biggest aircraft makers in the world to owners of individual aircraft. Aftermarket products are sold through distributors and to regional airline operators.
Sales and Marketing
Rockwell Collins markets its systems, products and services directly to government systems and commercial systems customers through an internal marketing and sales force. The company also utilizes a worldwide dealer network to distribute its products and international sales representatives to assist with international sales and marketing.
The US government accounts for 30% of sales. Customers include the Department of Defense, US Coast Guard, civil agencies, defense contractors, foreign ministries, commercial air support manufacturers, and airlines.
In 2015 Rockwell Collins' revenue increased by 5% to peak at roughly $5.2 billion, a new company milestone. The historic growth for 2015 was fueled by additional revenue from acquisitions and a surge in sales within its information management services segment.
Rockwell Collins' profits also surged 14% to peak at a record-setting $686 million in 2015. In addition, the company's operating cash flow hs steadily risen the last four years.
Joint ventures are an important element of the company's strategy for growth. It maintains 50-50 JVs with BAE Systems for Data Link Solutions (serving the worldwide data link market); Elbit Systems for Vision Systems International (helmet-mounted cueing systems for the military fixed-wing market); Honeywell International for Integrated Guidance Systems (weapons guidance and navigation products); and Quadrant Group for Quest Flight Training (aircrew training for the UK Ministry of Defense). Throughout 2012 it established additional joint ventures with airlines and research institutes in the important country of China.
Rockwell Collins continues to execute its strategy to reshape its government systems portfolio to align with the changing dynamics of the defense environment. During 2014 Rockwell Collins divested two businesses: DataPath and KOSI. The decision was part of an overall strategy to reshape its government systems segment to focus on growing markets for the company's core products and services.
Mergers and Acquisitions
Rockwell Collins in both 2014 and 2015 achieved revenue milestones with the aid of a key acquisition. In 2013 it purchased ARINC, a global provider of air-to-ground data and voice communication service, for $1.4 billion. Combining ARINC’s communication networks and services with the company's onboard aircraft
In 2015 the company acquired International Communications Group (ICG), which provides satellite-based global voice and data communication products and services for the aviation industry, for $50 million. The deal broadened the company's flight deck and connectivity portfolio.
Previously in 2015, Rockwell Collins acquired Pacific Avionics Pty. Limited, which provides technologies used for wireless information distribution. It made the purchase for $24 million as the acquisition further enhanced its cabin products and information management services portfolios.