Pearson would like to teach the world to learn a thing or two. The company, which previously owned British newspaper The Financial Times before selling it off to Nikkei in late 2015, has rebranded and refocused entirely on education. Education has long been the company's largest segment. Pearson is the world's top educational publisher of textbooks and related material. Beyond textbooks, Pearson has a 47% stake in one of the most famous brands in book publishing, Penguin Random House, which accounts for about 20% of the company's revenues. However educational products are the company's bread and butter, traditionally accounting for about 75% its business.
Though it operates in more than 70 countries around the world, Pearson's largest markets are the North America (60% of sales) and the UK (almost 15% of sales). Pearson Education operates through three worldwide segments: North American Education, International Education, and Professional.
Sales and Marketing
In 2015 the company worked with brand design agency Together Design to refocus the Pearson brand around the idea of curiosity and the excitement that comes with learning. The company's new logo combines an exclamation mark and question mark to form the letter ‘P’.
Pearson reported revenue of $7.57 billion for fiscal 2014, a decrease compared to the $8.3 billion the company claimed for revenue the previous fiscal year. Person's net income also decreased in fiscal 2014 compared to fiscal 2013. The company reported net income of about $731 million in fiscal 2014 after clearing around $887 million the prior fiscal period.
The company has been shedding is less profitable operations and investments. Before selling off The Financial Times for about $1.3 billion in 2015, Pearson sold its half of FTSE to the London Stock Exchange (LSE) for £450 million pounds ($702 million) in cash in 2011.