Pearson Education dishes out homework to kids and grown-ups alike. As the world's largest educational publisher, the company prints textbooks, workbooks, and other materials for the K-12, higher education, and professional markets. Noteworthy academic imprints include Addison-Wesley, Longman, Allyn & Bacon, and Prentice Hall. Pearson Education's professional imprints publish technical books, certification materials, and courseware. The firm also has electronic testing and assessment and skill development holdings. Pearson Education is the largest part of the UK-based media group Pearson plc, which in 2008 expanded significantly when it acquired two of Reed Elsevier's Harcourt Education units for $950 million.
Pearson Education accounts for 75% of its parent company's total revenues. It is ogranized into three segments: North American Education, International Education, and Professional. The North American Education segment includes notable businesses such as LearningStudio (formerly called eCollege), a provider of course management, assessment, and e-learning software. Its Longman imprint dates back to 1725 when Thomas Longman published the first book typeset by Benjamin Franklin.
Pearson has adopted the goal of becoming a leading education technology company. The company is investing in its education holdings by making acquisitions in order to expand its content, build up its technology and services offerings, and grow in international markets.
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