You might say this company guides professionals in the travel
business. Northstar Travel Media is a leading trade magazine
publisher that focuses on the hospitality, travel, and
meetings industries with such titles as Travel Weekly,
TravelAge West, and Meetings and Conventions. It also
publishes industry information and directories; sells subscriptions
to online data; produces industry trade shows; and provides
marketing services. The company traces its roots to the
1939 publication of Hotel & Travel Index by
Elwood Ingledue, the son of a hotel owner in Glendale, California.
Today Northstar Travel Group is owned by Wicks Group, a private
equity firm that invests in information, education, and media
Based in Secaucus, New Jersey, Northstar also has offices in New
York City; Glen Ellyn, Illinois; Los Angeles; and Winston-Salem,
Sales and Marketing
Northstar targets travel agents, meeting planners, and
other travel and hospitality industry professionals through
its various product lines. All total, its reaches more than 1.4
million monthly unique visitors online, while it manages more than
2.7 million subscriptions to its content.
Northstar has evolved from a traditional
business-to-business publisher to an integrated information
and marketing solutions provider.
Mergers and Acquisitions
The company has been using acquisitions to grow in its
core markets while at the same time diversify revenue streams.
In fiscal 2014 Northstar acquired a majority stake in e-commerce
booking technology company, Inntopia Inc.
That same year Northstar also acquired Mountain Travel Symposium
(MTS), a conference that attracts travel professionals from all
over the world in North America every spring. Also in 2014
Northstar acquired Travel Weekly China, Travel Weekly Asia, and
Events China from Contineo Media, a multi-platform information
provider based in Singapore, with locations in Beijing and Shanghai
along with Web In Travel (WIT), a Singapore-based online travel
site for the Asia Pacific region.