You might say this company guides professionals in the travel
business. Northstar Travel Media is a leading trade magazine
publisher that focuses on the hospitality, travel, and
meetings industries with such titles as Travel Weekly,
TravelAge West, and Meetings and Conventions. It also
publishes industry information and directories; sells subscriptions
to online data; produces industry trade shows; and provides
marketing services. The company traces its roots to the
1939 publication of Hotel & Travel Index by
Elwood Ingledue, the son of a hotel owner in Glendale, California.
Today Northstar Travel Group is owned by Wicks Group, a private
equity firm that invests in information, education, and media
Change in Company Type
The company was acquired by Wicks Group in 2012 for an
undisclosed amount. Wicks was attracted to Northstar's
growth over the last few years despite challenging economic
Based in Secaucus, New Jersey, Northstar also has offices in New
York City; Glen Ellyn, Illinois; Los Angeles; Sherman, Connecticut;
and Winston-Salem, North Carolina.
Sales and Marketing
Northstar targets travel agents, meeting planners, and
other travel and hospitality industry professionals through
its various product lines. All total, its reaches more than 1.7
million monthly unique visitors online, while it manages more than
1.1 million subscriptions to its content.
Northstar has evolved from a traditional
business-to-business publisher to an integrated information
and marketing solutions provider.
Mergers and Acquisitions
The company has been using acquisitions to grow in its
core markets while at the same time diversify revenue streams.
In 2013 Northstar acquired Your Travel Insider, a digital
publishing firm focused on the consumer travel market. The
addition of Your Travel Insider provided Northstar with significant
position in the consumer travel database market to complement its
leadership in the travel trade industry.