This media company is crazy like a fox. Twenty-First Century Fox (formerly known as News Corporation) owns and operates a portfolio of cable, broadcast, film, pay television, and satellite assets spanning the globe. The company's massive portfolio of cable and broadcasting networks and properties includes FOX, FX, Fox News, Fox Business Network, Fox Sports, National Geographic Channels, Fox Pan American Sports, MundoFox, STAR, and 28 local television stations; film studio Twentieth Century Fox Film; and television production studios Twentieth Century Fox Television and Shine Group.
Headquartered in New York City, the company operates principally in the US, Europe, Asia, and Latin America. The US and Canada accounted for about 58% of total revenue in fiscal 2013.
Twenty-First Century Fox operates its business through the following segments: Cable Network Programming; Television; Filmed Entertainment; Direct Broadcast Satellite Television; and Other. Cable Network Programming consists of the production and licensing of programming distributed through cable television systems, direct broadcast satellite operators and telecommunication companies.
Television, consists of the broadcasting of network programming in the US and the operation of 28 full power broadcast television stations, including 10 duopolies, in the US (of these stations, 18 are affiliated with the FOX Broadcasting Company (“FOX”) and 10 are affiliated with Master Distribution Service, Inc. (“MyNetworkTV”).
Filmed Entertainment consists of the production and acquisition of live-action and animated motion pictures for distribution and licensing in all formats in all entertainment media worldwide, and the production and licensing of television programming worldwide.
In addition to its cable and broadcasting network properties, Twenty-First Century Fox also provides content to millions of subscribers through its pay-television services in Europe and Asia, including Sky Deutschland, Sky Italia, and through equity interests in Sky plc and Tata Sky.
Sales and Marketing
The company spent about $2.2 billion on advertising and marketing promotions in fiscal 2013.
Revenue decreased by 18% in fiscal 2013 compared to fiscal 2012. The decline in revenue was primarily due to the separation of the business into two independent publicly traded companies. Net income increased in fiscal 2013 over 2012, primarily due to the gain on the Sky Deutschland transaction as well as the gains on the sale of investments and improved results from continuing and discontinued operations.
During fiscal 2013 the company's Cable Network Programming segment accounted for about 38% of revenue, the Filmed Entertainment accounted for 30% of revenue, the Television segment accounted for 17% of revenue, and the Direct Broadcast Satellite Television segment accounted for about 15% of the company’s total revenue.
The company's cable networks, particularly the popular Fox News channel, have performed well despite the downturn in advertising, thanks to increasing carriage fees paid by cable system operators such as Comcast and Time Warner Cable. Its FOX broadcast network is second overall to CBS in the ratings, but is the most watched network among the all-important 18-49 age demographic.
In 2012 News Corp. decided to split into two publicly traded companies, separating the weaker Publishing group from its larger Entertainment group. News Corp. claimed it made the split in order to enhance shareholder value, saying the move would result in two strong companies that are better managed and poised for growth.
Media mogul Rupert Murdoch and his family control about 40% of the company.