Lifetime Entertainment Services hopes viewers make a long-term commitment to its television programs. The company primarily operates three cable-TV networks (Lifetime Television, Lifetime Movie Network, Lifetime Real Women) focused on serving female viewers with original movies, talk shows, and syndicated shows. Its Lifetime Television network reaches nearly 100 million US households, airing such television fare as Project Runway, while its Lifetime Digital operates websites such as myLifetime.com, DressUpChallenge.com, and LifetimeMoms.com. Formed through the merger of channels Daytime and Cable Health Network in 1984, the company is a subsidiary of A&E Television Networks (AETN).
Sales and Marketing
The Lifetime networks generate most of their revenue through advertising and carriage fees paid by cable system operators such as Time Warner Cable and Comcast. Like other cable TV programmers, it aims to attract the largest possible audience in order to sell airtime at a premium to its advertisers. The company's flagship Lifetime channel continues to lead the pack among women's cable networks, but it faces rivals in a crowded market that also includes WE (owned by AMC Networks), Oxygen (NBC Universal), and OWN (The Oprah Winfrey Network).
Lifetime Entertainment continues to develop new content in order to attract move viewers. Keeping pace with the digital world, Lifetime Entertainment has introduced new channels such as Lifetime HD and Lifetime On Demand, while Lifetime Movie Network has spawned Lifetime Movie Network HD, Lifetime Movie Network Español On Demand, and LMN.tv.