Hulu is a go-to service for online TV. The company operates an ad-supported website Hulu.com that allows viewers to watch online video content -- TV shows, clips, and movies -- for free. Its premium service Hulu Plus allows streaming of full current and past season content on everything from TV sets and PCs to mobile phones and tablets for a monthly subscription fee. Hulu's programming is provided by more than 400 content companies, including network TV providers ABC, FOX, and NBC, as well as film studios MGM, Paramount, and Sony. Those that have advertised on Hulu since its launch in 2008 include McDonald's, Microsoft, Target, and Toyota.
Users can choose from more than thousands of current prime time TV shows, movies, and documentaries. While the site is primarily ad-supported, the company also has revenue-sharing arrangements with partner sites such as AOL, MSN, and Yahoo!, to which Hulu distributes content. The agreements helped the company diversify its revenue stream.
Hula has double its number of subscribers in recent years. The company now has 4 million paying subscribers.
Hulu's sales jumped more than 65% to $695 million in fiscal 2012, driven by advertising and subscriptions.
Hulu started charging a fee for expanded access to content through its Hulu Plus service. Hulu Plus also distributes content to mobile devices, such as Apple's iPad and iPhone. The company's goal is to lead the online video advertising market.
In 2015 the company launched a commercial-free Hulu option to rival services from Netflix and Amazon.