This company's cupboard of media assets is anything but bare. Hubbard Broadcasting is a leading television station operator with about 10 stations in Minnesota, New York, and New Mexico. Its portfolio includes ABC affiliate KSTP (Minneapolis/St. Paul) and NBC affiliate WHEC (Rochester, New York). The company also has three radio stations in the Twin Cities market; its Hubbard Radio Network subsidiary produces syndicated programming for about 20 affiliate stations in the upper Midwest. In addition, Hubbard owns cable channel ReelzChannel through Hubbard Media Group. Stanley E. Hubbard started the family-owned broadcasting empire in 1923.
Hubbard Broadcasting is anchored by its terrestrial TV stations, which generate revenue primarily through sales of air time to advertisers. While network programming helps pull in viewers during primetime, the television stations focus mainly on local news and syndicated programming to help boost ratings during other parts of the day. Hubbard competes for viewers in those local markets with other station operators, including Sinclair Broadcast Group and Newport Television.
Hubbard made a strong move to significantly increase its radio station portfolio in mid-2011 when it purchased 17 radio stations owned by Bonneville International Corporation in a deal valued at $505 million. The purchase significantly bolstered Hubbard's penetration in the strategic markets of Chicago, Cincinnati, St. Louis, and Washington, DC.
In an effort to diversify away from traditional broadcasting, Hubbard has been focused on distributing its content across different forms of media. In late 2010 it became one of the first television groups to launch a mobile digital television service (Mobile DTV).