About Discovery Communications, Inc.

Discovery Communications allows viewers to go on journey without ever having to leave their couch. The company is the world's #1 non-fiction media company, with more than 150 worldwide cable TV networks, including Discovery Channel, Animal Planet, and TLC. Discovery's various networks reach more than 3 billion subscribers in about 220 countries. In addition, the company offers educational products and services to school; a diverse set of digital media services; and online content through Seeker and SourceFed.

Geographic Reach

Discovery distributes customized content throughout the world in more than 40 languages. US networks account for about 50% of revenue.

Sales and Marketing

The company cites the popularity of non-fiction programming as a key factor in its success; Discovery has carved out its leading position in the TV business by focusing on non-fiction and reality-based shows that mix entertainment and educational content.

Strategy

Like rival cable programmers such as Viacom and A&E Television Networks, Discovery uses its portfolio of channels to segment its audience by programming each network around specific interests. The strategy gives each of Discovery's channels a distinct identity and simplifies the company's marketing efforts. It also increases the value of commercial air time for advertisers trying to reach those audiences. Discovery generates the lion's share of its revenue through advertising and carriage fees paid by cable system operators.

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Discovery Communications, Inc.

1 Discovery Place
Silver Spring 20910
Phone: (240) 662-2000
Fax: (240) 662-1868

Stats

  • Employer Type: Public
  • Stock Symbol: DISCA
  • Stock Exchange: NASDAQ
  • President, CEO, and Director: David M. Zaslav
  • SEVP and CFO: Andrew C. Warren

Major Office Locations

  • Silver Spring, MD

Other Locations

  • Atlanta, GA
  • Sterling, VA