CYGNUS BUSINESS MEDIA, INC.

Cygnus Business Media offers a constellation of industry publications, web content, and events. The company has publishing, event, interactive, and marketing operations focused on specific industry groups: Agriculture, Construction, Public Safety, Technology, and Transportation. These groups publish about 40 trade publications (such as Airport Business, CPA Practice Advisor, Firehouse, Locksmith Ledger International, Printing News, Food Logistics, and Law Enforcement Product News), and they produce more than 15 trade shows and events annually (EMS World Expo, Enforcement Expo, and Officer World Expo). They also operate some 30 websites (Asphalt.com and MyPrintResource.com). Cygnus was founded in 1996. 

Bankruptcy

Cygnus in 2009 reorganized and emerged under Chapter 11 bankruptcy protection. The recession took its toll on the company; it missed loan payments earlier in the year, and it also folded its Electrical Contracting Products and Frozen Food Age publications that year. As a result, Cygnus cut costs by instituting layoffs and freezing salaries. The dire situation eventually caused the troubled company to file for bankruptcy in order to slash its debt.

Geographic Reach

Cygnus operates through five offices in Alpharetta, Georgia; Arlington Heights, Illinois; Burnsville, Minnesota; Fort Atkinson, Wisconsin; and Melville, New York.

Operations

Cygnus has websites, publications, and events devoted to five industry groups: Agriculture, Construction, Public Safety, Technology, and Transportation. In early 2013 it began searching for a buyer for its Agriculture Group.

Through these groups, Cygnus reaches more than 1.5 million print subscribers, and nearly 1 million industry professionals through its marketing services group and expositions. It attracts 2 million visitors to its network of websites each month.

Strategy

In order to stay profitable, Cygnus has worked to divest underperforming publications and product groups in the wake of its emergence from Chapter 11 bankruptcy in 2009. In early 2013 it announced it was selling its Agriculture Group, which publishes two publications (including FEED&GRAIN magazine) and produces five tradeshows (the Case IH Farm Forum). Cygnus is selling the group to improve its balance sheet.

Previously, in 2010 the company sold three manufacturing properties to their managers. It sold Fabricating & Metalworking to Alliance Communications, an entity formed by publisher Tony Morrison. It sold Industrial Machinery Digest and the Total Industrial Plant Solutions advertising brand to Source360 Media LLC, which is led by publisher William Strickland. It made the sales to focus on its core markets of agriculture, aviation, construction, and security.

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CYGNUS BUSINESS MEDIA, INC.


1233 Janesville Ave
Fort Atkinson, WI 53538-2794
Phone: 1 (920) 563-6388
www.cygnus.com

STATS


  • Employer Type: Private
  • CEO: John French
  • EVP, Residential, Aviation, Technology and Transportation: Gloria Cosby
  • CEO: John French

Major Office Locations

  • Fort Atkinson, WI

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