Crain Communications, Inc.

These Crains have been whooping it up in the publishing business for a long time. Crain Communications is a leading publisher of trade journals and weekly business newspapers with about 30 titles serving audiences mostly in North America, Europe, and Asia. Its portfolio covers such areas as the automotive industry (Automotive News, AutoWeek), the financial sector (Business Insurance, InvestmentNews), and media (Advertising Age). Crain also publishes business journals in four major US cities (Chicago, Cleveland, Detroit, and New York City), and its publications host events such as the AutoWeek Virtual Green Car Show. The family-owned company was started by G. D. Crain in 1916.

Geographic Reach

The company has operations in Akron (Ohio), Boston, Chicago, Cleveland, Detroit, El Segundo (California), Mountain View (California), New York, San Francisco, and Washington, DC, as well as in Croydon and London in the UK, and Oberpfaffenhofen (Munich) in Germany.

Operations

Crain Communications has built up its stable of trade journals over time, focusing on, and in most cases ultimately dominating, particular niche markets. Its AutoWeek and Automotive News are must-reads for anyone following the auto manufacturing industry, Pensions & Investments is the go-to source for financial services professionals, and Advertising Age (also known by the shortened moniker AdAge) is the bible for creatives and marketers.

Strategy

Like the rest of the media industry, Crain Communications has been shifting its focus away from print. Recent examples of this strategy include its conversion of TelevisionWeek magazine into TVWeek.com, a Web-only property, and the launch of AutoWeek's iPad app. In 2013 the company sold its monthly magazine Workforce Management and all of its assets, including workforce.com, to Chicago-based MediaTec Publishing. Crain Communications now produces more revenue from websites than from print subscriptions

Crain Communications selected database management provider Omeda to build a corporate-wide Business Intelligence Database for all of its brands. The database will incorporate all of Crain's subscription fulfillment operations and drive its email marketing efforts via Omeda's integrated "Omail" suite. This database will be a key cornerstone to the future growth of the organization.

Ownership

The family-owned company is run by the second- and third-generation of Crains. The founder's sons Keith and Rance Crain serve and chairman and president, respectively.  Grandsons Chris and K.C. are executives at the company.

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Crain Communications, Inc.


1155 Gratiot Ave
Detroit, MI 48207-2732
Phone: 1 (313) 446-6000
Fax: 1 (313) 3930997
www.crain.com

STATS


  • Employer Type: Private
  • Chairman; Editor-in-Chief, Automotive News, Crain's Detroit Business, etc.: Keith Crain
  • President; Editor-in-Chief, Advertising Age, Crain's Chicago Business, Crain's New York Business, and TelevisionWeek: Rance Crain
  • EVP Operations: William Morrow

Major Office Locations

  • Detroit, MI

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