Comcast is the biggest pay-TV provider in the US with about 22 million video subscribers for its core cable division. The company downloads the bulk of its revenue from its cable services offered in 39 states and the District of Columbia. Its broadband Internet service has about 21 million subscribers and its XFINITY computer telephony service has about 11 million customers. Comcast also owns NBCUniversal, which includes the NBC TV network, Universal Studios, and the Universal theme parks. Comcast has moved to buy Time Warner Cable for some $45 billion in stock.
The company reports revenue through five segments: Cable Communications, Cable Networks, Broadcast Television, Filmed Entertainment, and Theme Parks. Besides the NBC and Telemundo broadcast networks, Comcast has has cable programming interests, such as MSNBC, E!, G4, and The Golf Channel, and sells time to advertisers.
Comcast remains grounded in its hometown of Philadelphia. Through its majority-owned subsidiary Comcast Spectacor, the company owns Philadelphia's professional sports teams, the 76ers and the Flyers, as well as the city's Wells Fargo Center arena. Comcast Spectacor also manages other venues used for sporting events and music concerts in Philadelphia, as well as related service businesses including Ovations Food Services and facilities management provider Global Spectrum.
Comcast operates throughout the US.
Sales and Marketing
Comcast offers its services directly to residential and business customers through call centers, door-to-door selling, direct mail advertising, television advertising, Internet advertising, local media advertising, telemarketing, and retail outlets.
Comcast spent about $5.1 billion on advertising, marketing, and promotion expenses during fiscal 2013.
Revenue increased 6% to almost $69 billion in 2014 from about $64.6 billion in 2013. Higher revenue from the cable communications came from an increase in business service revenue with more small business customers signing up for high-speed Internet and voice services. Higher revenue translated into higher net income, which was $8.4 billion in 2014, up from from $6.8 billion in 2013. Cash flow from operations rose to about $17 billion compared to $14.16 billion in 2013 due to higher net income and a change in the working capital.
Should Comcast be successful in acquiring Time Warner Cable for some $45 billion in stock, it would combine the nation’s two largest cable companies. Separately, they have faced competition from less expensive pay TV alternatives such as Netflix, Hulu, and Apple TV. To combat any antitrust concerns, Comcast will divest about 3 million subscribers (which will most likely go to Charter Communications) in order to keep its market share to less than 30%. The two companies say the merger will save some $1.5 billion in operating efficiencies and give Comcast access to the New York City market. The deal is under review by the FCC. Comcast said it expects a decision early in 2015.
Prior to the NBCUniversal deal, the company had been taking incremental steps toward building its media and programming holdings and expanding its interactive digital services.
Mergers and Acquisitions
Comcast made no significant acquisitions in 2014 as the Time Warner Cable deal was pending.