The forensic evidence shows this company is tops in the TV ratings. CBS Broadcasting owns and operates the CBS Television Network, the #1 watched broadcast network in the US. Its top shows include
CSI: Crime Scene Investigation
and its two spinoffs, as well as
The Mentalist, NCIS,
and a host of primetime comedies. It boasts more than 200 affiliate stations around the country, including about 15 stations that are company-owned and -operated. In addition, CBS Broadcasting oversees
The CW Network
, a 50%-owned joint venture with
Warner Bros. Entertainment
. The company is a unit of media conglomerate
Like most other big media businesses, CBS Corporation aims to integrate its content creation and distribution arms in order to generate multiple streams of revenue, and the CBS network plays a pivotal role within that strategy. The network generates revenue from advertising for shows created by the company's production units (namely
CBS Television Studios
), and it serves as a point of contact with a large audience to help cross-promote other CBS properties, including books (
Simon & Schuster
), consumer products and DVDs, and Internet sites (
). It is also the biggest portion of CBS Corporation's entertainment segment, which accounts for about 55% of sales.
Sales and Marketing
The CBS network depends on advertising for the lion's share of its revenue, which means it is constantly focused on fine-tuning its programming to keep audiences glued to the television. In that endeavor CBS had been very successful: The network has dominated the ratings race for most of the past decade thanks to its primetime criminal dramas and sitcoms, including
Two and a Half Men
The Big Bang Theory
. It is also second only to
in the coveted 18-49 demographic, though its core primetime shows still skew more towards older audiences than some of the other networks.
Heavy investment in sports programming also helps boost the network's audience numbers. CBS is also focused on the financial health of its broadcasting affiliates, including such big station groups as
While positions in the broadcast ratings game have become largely entrenched, CBS has not rested on its laurels. CBS is continuing to diversify its revenue streams through interactive media. The network distributes many of its shows online as well as through
's iTunes store.