Spanning the globe to bring you ... books. Bookspan is a direct marketer of books, operating book clubs under such familiar names as the Book-of-the-Month Club, Doubleday Book Club, and The Literary Guild. The company operates about 20 clubs that offer bestsellers and feature titles from specific genres, including history, military, mystery, and science fiction. Book selections are chosen by editors in various areas. The company was created through a partnership between Bertelsmann and Time Warner, which sold its stake to Bertelsmann in 2007. Bertelsmann sold Bookspan, Columbia House, and its other direct marketing operations in the US to Phoenix-based private investment firm Najafi Cos. in 2008.
Based in Garden City, New York, Bookspan is a global company through its Internet business.
Book continuity clubs in recent years have suffered from increasing member attrition rates and aggressive competition from discounters, including wholesale club operator Costco and online sellers, most notably Amazon. Consumers are also flipping to audiobooks, which can be downloaded at sites like Audible's or purchased in stores.
Despite the bleak outlook, Bookspan is relying more on the Internet and social networks for membership prospecting. In addition, Bookspan has pared down the number of clubs it operates, from about 40 at its peak.
Bookspan is owned by Najafi Cos. alongside other holdings, such as SkyMall.
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