From music to fashion to food, Bad Boy Entertainment sells attitude and image. The company oversees the business interests of its founder, owner, and CEO Sean "Diddy" Combs, a music impresario, fashion designer, and business mogul. Combs' core business is Bad Boy Records, founded in 1994 with Craig Mack and the late Notorious B.I.G., which produces such artists as Jordan McCoy, Gorilla Zoe, and Cassie, as well as the music of Diddy himself. The label is 50% owned by Universal Music Group's Interscope Geffen A&M label. Combs also markets branded clothing through Sean John Clothing and operates two upscale restaurants called Justin's (named after Combs' oldest son) in New York City and Atlanta.