This record company makes sure there's music to please fans from sea to shinning sea. Atlantic Records Group is one of the top purveyors of pop music in the US, promoting such artists as Southern rapper T. I. and the rock band Death Cab for Cutie. It distributes such imprints as Elektra Records, as well as the venerable Atlantic Records label. Music industry mogul Ahmet Ertegun and partner Herb Abramson started Atlantic in 1947. Atlantic Records and Elektra Records merged in 2004 to form The Atlantic Records Group. Along with Warner Bros. Records, today the company is one of the two flagship recorded music operations of Warner Music Group.
While the music industry is floundering in the face of slow DVD sales and an increase in illigal downloads, in 2009 Atlantic Records was ranked the #1 label in the music industry. The label had the biggest US total album market share of 2009. Part of its success comes from motion picture soundtracks; the company released the first two soundtrack albums for the movies based on the Twilight book series, Twilight and New Moon, in 2008 and 2009, respectively. In addition to the individual soundtrack sales, the albums raised the visibility of its roster of artists
The company has been working to increase its digital output, which includes ring tones, ringbacks, satellite radio, Apple's iTunes sales, and subscription services. Its efforts have paid off: In 2008 Atlantic Records became the first major record label to earn more than half of its US music sales from digital products.
In late 2009 the company released Atlantic Records: Time Capsule, a boxed set that includes a limited edition 10-disc CD/DVD collection that spans the label's more than 60 year history. The collection was dedicated to Atlantic founder Ertegun, who remained active at the company until his death in 2006 at the age of 83.
Atlantic Records started primarily as a jazz label under Ertegun and Abramson, but quickly became one of the top R&B imprints with the help of famed producer Jerry Wexler and such artists as Ray Charles, the Drifters, and Aretha Franklin. During the 1960s the label played host to rock legends the Allman Brothers, Cream, Led Zeppelin, and the Rolling Stones. Warner acquired Atlantic in 1966.