About THE ADVERTISER COMPANY

Gannett spreads the news all over the USA and UK through digital, mobile, and print products. The publishing company operates the national newspaper USA TODAY along with more than 90 local media organizations in 33 states and Guam. Gannett also operates more than 160 local news brands online in the UK. The company claims its digital properties attract 95 million unique visitors per month. Its US newspapers claim a daily audience of about 9 million readers. Gannett was formed in 2015 through a spin-off transaction which separated its publishing and broadcasting operations. In 2016 Gannett offered to pay $815 million to acquire Tribune Publishing, including its Chicago Tribune and Los Angeles Times newspapers.

Geographic Reach

The company's newspapers cover world news but are distributed mainly in the US and UK.

Sales and Marekting

The USA TODAY is especially popular with business travelers and other Americans staying in hotels. Its marketing and advertising are geared towards business people.

Strategy

Gannett is focused on local news that could be of national interest. The USA TODAY has a truly national following and it is considered one of the few national newspapers. However, the paper is not as highly-regarded as the New York Times or the Wall Street Journal.

If the proposed deal to acquire Tribune Publishing gets done, Gannett would add two very well-known and iconic newspapers to its portfolio.

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THE ADVERTISER COMPANY

425 Molton St
Montgomery, AL 36104-3523
Phone: 1 (334) 262-1611
Fax: 1 (334) 261-1584

Stats

  • Employer Type: Public
  • Pres: Scott M Brown
  • Mktg Dir: Tina M Manama
  • Contrl: Delinda Renner

Major Office Locations

  • Montgomery, AL

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