About ADVANCE MAGAZINE PUBLISHERS, INC.

Traditional publishing will always be in Vogue at Advance Magazine Publishers, doing business as Condé Nast. Owned by newspaper publisher Advance Publications, Condé Nast publishes one of the most recognizable magazine portfolios in the industry, including fashion bible Vogue and cybermag Wired, as well as stalwarts GQ, The New Yorker, and Vanity Fair, and newer shopping title Lucky. Condé Nast Digital runs websites such as Epicurious (food) and Concierge (travel), while Condé Nast International produces foreign versions of its titles for readers across the globe. In addition, Condé Nast oversees fashion and trade magazine unit Fairchild Fashion Group.

Geographic Reach

In the US, Condé Nast publishes 18 consumer magazines, four business-to-business publications, 27 websites, and more than 50 apps for mobile and tablet devices.

The company's publications are distributed and read worldwide. Its titles cater to global consumer brands and major advertising agencies.

Operations

Owned by newspaper publisher Advance Publications, Condé Nast publishes VogueWired, GQ, The New YorkerVanity Fair, and newer shopping title Lucky.

Condé Nast Digital runs websites and Condé Nast International produces foreign versions of its titles for readers across the globe. Condé Nast also oversees fashion and trade magazine unit Fairchild Fashion Group.

Sales and Marketing

Historically, the key to Condé Nast's success had been to target a narrow audience segment that advertisers want to reach with hip and bold editorial flair. However, the weak economy has been challenging for Condé Nast, most of whose titles encourage readers to adopt a less-than-thrifty attitude. 

Strategy

In order to offset declines in ad-supported print revenue, the company is instead working to build up its digital content. It is also turning away from advertisers and towards consumers by charging readers for "premium content".

The company also turns to digital platforms as an economical way to preserve print brands. Condé Nast introduced apps for Wired, GQ, Vanity Fair, and the New Yorker, which it offered through single issue sales. 

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ADVANCE MAGAZINE PUBLISHERS, INC.

1 World Trade Ctr Fl 20
New York, NY 10007-0090
Phone: 1 (212) 286-2860
Fax: 1 (212) 286-6763
www.condenast.com

Stats

  • Employer Type: Subsidiary
  • CEO: Charles H. Townsend
  • President: Robert A. Sauerberg
  • CEO: Charles H. Townsend

Major Office Locations

  • New York, NY

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