While being Wired may hold a certain Allure, traditional publishing will always be in Vogue at Advance Magazine Publishers, doing business as Condé Nast. Owned by newspaper publisher Advance Publications, Condé Nast publishes one of the most recognizable magazine portfolios in the industry, including fashion bible Vogue and cybermag Wired, as well as stalwarts GQ, The New Yorker, and Vanity Fair, and newer shopping title Lucky. Condé Nast Digital runs websites such as Epicurious (food) and Concierge (travel), while Condé Nast International produces foreign versions of its titles for readers across the globe. In addition, Condé Nast oversees fashion and trade magazine unit Fairchild Fashion Group.
In the US, Condé Nast publishes 18 consumer magazines, four business-to-business publications, 27 websites, and more than 50 apps for mobile and tablet devices.
The company's publications are distributed and read worldwide. Its titles cater to global consumer brands and major advertising agencies.
Owned by newspaper publisher Advance Publications, Condé Nast publishes Vogue, Wired, GQ, The New Yorker, Vanity Fair, and newer shopping title Lucky.
Condé Nast Digital runs websites and Condé Nast International produces foreign versions of its titles for readers across the globe. Condé Nast also oversees fashion and trade magazine unit Fairchild Fashion Group.
Sales and Marketing
In 2011 the company launched a new marketing services division, "Condé Nast Ideactive," to offer its clients assistance during the creation and execution of their marketing strategies.
Historically, the key to Condé Nast's success had been to target a narrow audience segment that advertisers want to reach with hip and bold editorial flair. However, the weak economy has been challenging for Condé Nast, most of whose titles encourage readers to adopt a less-than-thrifty attitude.
In order to offset declines in ad-supported print revenue, the company is instead working to build up its digital content. It is also turning away from advertisers and towards consumers by charging readers for "premium content".
Efforts at focusing on premium content began when the company started developing digital magazine replicas in the form of apps that are compatible with Apple's iPad in 2010. Condé Nast first introduced apps for Wired, GQ, Vanity Fair, and the New Yorker, which it offered through single issue sales.
In 2011 the company began selling digital subscriptions of its titles through Apple's App Store. That year subscriptions became available for eight Condé Nast titles: Allure, Glamour, Golf Digest, GQ, Self, The New Yorker, Wired, and Vanity Fair. It also offers digital subscriptions of Glamour, GQ, and Vanity Fair for Barnes & Noble's Nook Color device. In addition to digital subscriptions, Condé Nast continues to offer digital single copies, as well as digital editions to its print subscribers at no extra cost.
The company also turns to digital platforms as an economical way to preserve print brands. Condé Nast reincarnated Gourmet magazine (shuttered in 2009) as an iPad app called Gourmet Live in 2010.