This agency wants to integrate its skills into your marketing plans. VML is a provider of interactive and traditional advertising and marketing. It helps plan and create integrated promotional campaigns that utilize online and multimedia content alongside broadcast and print ads. VML also offers services for direct marketing and event planning, as well as customer relationship and loyalty marketing efforts. Founded in 1992 by John Valentine, Scott McCormick, and Craig Ligibel, VML is a unit of global advertising services conglomerate WPP Group. It also works in tandem with Young & Rubicam (Y&R), WPP's main advertising and media services subsidiary.
The agency operates through about 20 offices spanning the globe.
Sales and Marketing
VML clients have included Colgate-Palmolive, Dell, the English Premier League, Gatorade, Hills Pet Nutrition, Microsoft, Southwest Airlines, Wendys, and Xerox.
The agency continues to expand its global footprint and develop its digital products. In 2013 VML rebranded Studiocom, a digital marketing company based in Atlanta, as VML. VML took over Studiocom's locations in Atlanta, Boston, and Bogotá, which strengthened its collective offering in North and South America.