This agency wants to integrate its skills into your marketing plans. VML is a provider of interactive and traditional advertising and marketing. It helps plan and create integrated promotional campaigns that utilize online and multimedia content alongside broadcast and print ads. VML also offers services for direct marketing and event planning, as well as customer relationship and loyalty marketing efforts. Founded in 1992 by John Valentine, Scott McCormick, and Craig Ligibel, VML is a unit of global advertising services conglomerate WPP Group. It also works in tandem with Young & Rubicam (Y&R), WPP's main advertising and media services subsidiary.
The agency operates through about 25 offices spanning the globe. During 2015 VML expanded its footprint to Mexico City and Buenos Aires.
Sales and Marketing
VML clients have included Colgate-Palmolive, Dell, the English Premier League, Gatorade, Hills Pet Nutrition, Microsoft, Southwest Airlines, Wendys, and Xerox.
The agency continues to expand its global footprint and develop its digital products.
Mergers and Acquisitions
During fiscal 2014 VML acquired Shanghai, China-based company Teein. Teein was one of the China’s first social media agencies. The acquisition diversified VML's position as a leading digital agency network in Asia.