This agency wants to integrate its skills into your marketing plans. VML is a provider of interactive and traditional advertising and marketing. It helps plan and create integrated promotional campaigns that utilize online and multimedia content alongside broadcast and print ads. VML also offers services for direct marketing and event planning, as well as customer relationship and loyalty marketing efforts. It operates through a handful of US offices and one in London. Founded in 1992 by John Valentine, Scott McCormick, and Craig Ligibel, VML is a unit of global advertising services conglomerate WPP Group. It also works in tandem with Young & Rubicam (Y&R), WPP's main advertising and media services subsidiary.
WPP in 2009 aligned VML's digital expertise with its vast Y&R brand network, creating the VML@Y&R brand. As Y&R operates globally across some 185 offices spanning 90 countries, the move significantly extended VML's customer base and geographic reach.