Those disgruntled cavemen and that anthropomorphic gecko just can't seem to catch a break in today's society. Responsible for those ubiquitous GEICO ads, The Martin Agency is a leading full-service advertising firm with offices in Richmond, Virginia, and in New York. Part of global advertising conglomerate Interpublic Group, the agency offers creative development and campaign management services for both national and regional advertisers, along with media planning and strategic consulting. It offers services for interactive marketing efforts and direct marketing campaigns. Martin also has a consultancy division which provides corporate communications and media relations services.
Sales and Marketing
Martin is known for its strong creative work, especially its popular TV spots featuring the GEICO gecko, celebrity spokespeople translating, cartoon commercials featuring Elmer Fudd, and the sophisticated but irascible cavemen. It was also responsible for UPS' "What can Brown do for you?" campaign.
Founded by David Martin in 1965, the agency debuted the "Virginia is for Lovers" campaign for that state's tourism bureau in 1972.