Publicis is one of the world's largest advertising and media services conglomerates. The company provides a wide range of corporate communication and media services, including creative advertising, media and campaign planning, marketing, and public relations. Its flagship advertising networks include
Saatchi & Saatchi
units are among the world's largest media planning enterprises. The company has served such big name brands and clients through offices in more than 200 cities and 100 countries.
Publicis is organized into four segments: Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), Publicis Media (Starcom, Zenith, Mediavest | Spark, Blue 449, Performics), Publicis.Sapient (SapientNitro, Razorfish, DigitasLBi, Sapient Consulting) and Publicis Health.
Publicis is headquartered in Paris, France. The company has operations in Russia, Turkey, Brazil, Russia, India, China, Mexico, Indonesia, Singapore, South Africa and Turkey, among others.
North America is the company's largest market. It accounted for about 55% of revenue in fiscal 2016.
Sales and Marketing
Publicis serves customers in small and medium size markets. The company serves clients in consumer goods, finance, automobile, TMT, health, food and drink, leisure, energy, luxury, distribution, and other sectors.
Publicis reported $10.25 billion in revenue for fiscal 2016. That was a slight decrease compared to the roughly $10.5 billion the company claimed in revenue for the prior fiscal period.
The company's net income was $984 million in fiscal 2015, but high operating expenses caused Publicis to claim a net loss of $555.25 million in fiscal 2016.
In addition to the fast-growing market of China, Publicis is looking to expand into India; it plans to either open additional offices in the country or use it as an outsourcing post to serve other parts of the company. Overall the company sees Brazil, China, India, Mexico, Russia, and Turkey as emerging markets ripe for growth.
As the digital arena continues to reign supreme in the advertising industry, Publicis uses acquisitions to strengthen its position in this key strategic area.
The company caused a stir when it opted to skip the advertising industry gathering at Cannes, France in 2017. Publicis decided to spend the money on innovation instead of attending the annual industry event.
Mergers and Acquisitions
In early 2015, Publicis completed a huge deal when it bought
, a consulting, software development, and digital marketing firm based in Boston, for $3.7 billion. The deal allowed Publicis to form a new digital network called "Publicis.Sapient" and specifically enhanced its position in India. Sapient is divided into three groups: marketing services firm SapientNitro, Sapient Global Markets, and Sapient Government Services.