About Market Strategies, Inc.

Market Strategies International (MSI) offers full-service custom and syndicated research, as well as strategic consulting services to clients in such industries as energy, health care, financial services, information technology, and telecommunications. The company's research specialties include customer satisfaction measurement, market segmentation, product and service evaluation, and e-commerce assessment. The research firm also works with customers to better assess, develop, and position their brands. The company was originally founded back in 1989.

Geographic Reach

MSI operates out of several offices across the US and overseas. It conducts qualitative and quantitative research in about 75 countries in the Americas, Europe, Asia/Pacific, Africa, and the Middle East.


The company has used acquisitions to fuel its growth.

Mergers and Acquisitions

In 2013 MSI expanded its capabilities with the acquisition of Cogent Research, a market research and strategic consulting firm based in Cambridge, Massachusetts.

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Market Strategies, Inc.

17430 College Pkwy
Livonia, MI 48152-2363
Phone: 1 (734) 542-7600
Fax: 1 (734) 542-7620


  • Employer Type: Private
  • Senior Director: Sarah Naasko
  • Senior director: Sarah Naasko
  • Employees: 860

Major Office Locations

  • Livonia, MI

Other Locations

  • Little Rock, AR
  • Portland, OR
  • Nashville, TN