Market Strategies International (MSI) offers full-service
custom and syndicated research, as well as strategic consulting
services to clients in such industries as energy, health
care, financial services, information technology, and
telecommunications. The company's research specialties include
customer satisfaction measurement, market segmentation, product and
service evaluation, and e-commerce assessment. The research firm
also works with customers to better assess, develop, and position
their brands. The company was originally founded back in 1989.
MSI operates out of several offices across the US and overseas.
It conducts qualitative and quantitative research in about 75
countries in the Americas, Europe, Asia/Pacific, Africa, and the
The company has used acquisitions to fuel its growth.
Mergers and Acquisitions
In 2013 MSI expanded its capabilities with the acquisition of
Cogent Research, a market research and strategic consulting firm
based in Cambridge, Massachusetts.