Market Strategies International (MSI) offers full-service custom
and syndicated research, as well as strategic consulting services
to clients in such industries as energy, health care, financial
services, information technology, and telecommunications. The
company's research specialties include customer satisfaction
measurement, market segmentation, product and service evaluation,
and e-commerce assessment. The research firm also works with
customers to better assess, develop, and position their brands. The
company was originally founded back in 1989.
MSI operates out of several offices across the US and overseas.
It conducts qualitative and quantitative research in about 75
countries in the Americas, Europe, Asia/Pacific, Africa, and the
The company has used acquisitions to fuel its growth.
Mergers and Acquisitions
In 2013 MSI expanded its capabilities with the acquisition of
Cogent Research, a market research and strategic consulting firm
based in Cambridge, Massachusetts.