Lightspeed Online Research provides market research in the US and Europe as part of the
, the market research arm of advertising giant
. Working in tandem with
, another Kantar unit, Lightspeed gathers its data through online panels and provides custom research for clients. Throughout its paneling networks, the company can access more than four million household members across more than 35 countries in the Asia/Pacific region, Europe, and North America. Established in 2000, Lightspeed conducts a variety of studies including customer satisfaction and retention, attitude and awareness tests, website evaluations, new product and concept tests, brand awareness, and in-home product tests.