This company knows the important bits (and bytes) about interactive marketing. DigitasLBi provides digital communications and direct marketing services through several operating agencies: Digitas Health, Digitas LBi Commerce, Prodigious, Solutions Digitas, and Publicis Modem. Operating from about 40 offices spanning 26 countries, the agency offers website design, e-mail management, and demand generation services which enable clients to build marketing campaigns across a plethora of media channels. It has worked with such big clients as American Express, Kraft, General Motors, and MillerCoors. DigitasLBi is a part of the Specialized Agencies and Marketing Services division of Publicis.
Mergers and Acquisitions
DigitasLBi often enhances its product portfolio through the use of acquisitions. In 2014 the company acquired Liquorice, a digital marketing agency based in Africa specializing in a range of services from web, mobile, social media, CRM, content creation, and search engine marketing. The acquisition enhanced the company's global footprint and provided it with marketing and technology expertise in the fast-growing South African markets.
Tthe firm was initially established in 1980 as Bronner Slosberg Humphrey, a traditional direct marketing agency. Combining the words "digital" and "gravitas", it changed its name to Digitas in 1999. It was acquired in 2007 by Publicis for $1.3 billion. In 2013 Publicis combined Digitas with LBi, another agency it owned, to form DigitasLBi.