About Creative & Response Research Services, Inc.

Creative & Response Research Services (which does business as C&R Research) provides custom market research services, advertising and marketing services, and brand tracking programs in such industries as entertainment, media, packaged goods, restaurants, and telecommunications services. C&R Research tracks such market research issues as market segmentation, customer satisfaction, new product development, and usability. The company also offers custom research products providing insight into kids and teens, baby-boomers, and Hispanic markets (branded through its TeensEyes, KidzEyes, BoomerEyes, and LatinoEyes Panels). The firm was started in 1959 by Saul Ben-Zeev.

Creative & Response Research Services, Inc.

500 N Michigan Ave Ste 1100
Chicago, IL 60611-3777
Phone: 1 (312) 828-9200
Fax: 1 (312) 527-3113


  • Employer Type: Private
  • Senior Vice President Partner: Scott Hierbaum
  • Executive Vice President Managing Partner: Brenda Hurley
  • Vice President: Dave Mastrofski
  • Employees: 425

Major Office Locations

  • Chicago, IL