To reach shoppers when they are shopping, consumer packaged-goods manufacturers call on Catalina Marketing. The company's network, installed at the cash registers of more than 25,000 supermarkets and drugstores throughout the US, prints out coupons and other marketing communications for consumers based on the products they have just purchased. A similar system, installed at more than 18,300 pharmacies, delivers health-related information to consumers based on the prescriptions they pick up. Outside the US, Catalina has installed its networks at about 8,000 retail locations in Europe and Japan.
Catalina has operations in Belgium, France, Germany, Italy, Japan, the Netherlands, the UK, and the US.
With proprietary and integrated in and out-of-store marketing platforms-including CouponNetwork.com, Catalina enables the delivery of targeted messages to targeted audiences. It leverages the world's largest, transaction-level, shopper-data warehouse to develop, deliver, and measure shopper and patient-driven engagements to 90 million households and 130 million health consumers every year. Media distribution channels include more than 55,000 food, drug, and mass locations worldwide, including 18,000 US pharmacies.
Keeping pace with industry trends and technologies is key to the company's continued growth.
Mergers and Acquisitions
Growing its mobile capabilities, in 2012 Catalina acquired Modiv Media, a provider of mobile commerce solutions, connecting the physical store with the shopper via a mobile devices.
Responding to another trend in marketing, Catalina expanded into the digital coupon space in 2011 when it launched CouponNetwork.com and the YourBucks Rewards program. The CouponNetwork.com features printable online coupons, while YourBucks Rewards are dollars-off coupons that consumers earn when they purchase participating products.
The previous year the company accelerated its growth plan when it acquired E-centives and Collabrys, two divisions belonging to Invenda Corporation. Both divisions develop software and tools for database management, e-mail marketing, and promotions. Catalina made the acquisition to add to its online advertising, mobile communications, and video couponing capabilities.
Catalina is owned by investment firm Hellman & Friedman.
The company was founded in 1983 and was acquired by Hellman & Friedman in 2007.