To reach shoppers when they are shopping, consumer
packaged-goods manufacturers call on Catalina Marketing. The
company's network, installed at the cash registers of more than
31,000 supermarkets and drugstores throughout the US, prints
out coupons and other marketing communications for consumers
based on the products they have just purchased. A similar system,
installed at more than 18,300 pharmacies, delivers health-related
information to consumers based on the prescriptions they pick up.
Outside the US, Catalina has installed its networks at about 8,000
retail locations in Europe and Japan.
Catalina has operations in Belgium, France, Germany, Italy,
Japan, the Netherlands, the UK, and the US.
With proprietary and integrated in and out-of-store marketing
platforms-including CouponNetwork.com, Catalina enables the
delivery of targeted messages to targeted
audiences. It leverages the world's largest,
transaction-level, shopper-data warehouse to develop, deliver, and
measure shopper and patient-driven engagements to 90
million households and 130 million health consumers every
year. Media distribution channels include more
than 55,000 food, drug, and mass locations worldwide,
including 18,000 US pharmacies.
Keeping pace with industry trends and technologies is key to the
company's continued growth.