To reach shoppers when they are shopping, consumer
packaged-goods manufacturers call on Catalina Marketing. The
company's network, installed at the cash registers of more than
31,000 supermarkets and drugstores throughout the US, prints out
coupons and other marketing communications for consumers based on
the products they have just purchased. A similar system, installed
at more than 18,000 pharmacies, delivers health-related information
to consumers based on the prescriptions they pick up. Outside the
US, Catalina has installed its networks at about 8,000 retail
locations in Europe and Japan.
With proprietary and integrated in and out-of-store marketing
platforms-including CouponNetwork.com, Catalina enables the
delivery of targeted messages to targeted audiences. It leverages
the world's largest, transaction-level, shopper-data warehouse to
develop, deliver, and measure shopper and patient-driven
engagements to 90 million households and 130 million health
consumers every year. Media distribution channels include more than
55,000 food, drug, and mass locations worldwide, including 18,000
Catalina has operations in Belgium, France, Germany, Italy,
Japan, the Netherlands, the UK, and the US.
Keeping pace with industry trends and technologies is key to the
company's continued growth.
Mergers and Acquisitions
During 2016 the company completed its acquisition of Modiv
Media, a provider of mobile commerce solutions.