Need to know what others are saying about you? Burrelle's has you covered. The company, which does business as BurrellesLuce, provides a variety of services for public relations professionals to gauge the amount of buzz they are generating. The company's services include media contacts (online journalist and blogger directory), media monitoring (online, print, and broadcast monitoring and press clipping service), and media measurement (custom or automated measuring of campaign effectiveness). The company also offers BurrellesLuce 2.0, an online PR portal, and BurrellesLuce iMonitor, a self-service Web-wide search tool. Burrelle's Information Services was formed in 1888 as Burrelle's Press Clipping Bureau.
BurrellesLuce works through a network of nine regional affiliates. It also operates BidSource, a customizable legal bid notification tool that covers more than 3,500 US newspapers and more than 100 city, state, and national government websites.
In addition to its listing of services, the company offers white papers, tip sheets, Webinars, and other educational tools to help its customers stay on top of the ever changing online media scene. Examples include Twitter Webinars and online video tracking and information about totally new forms of social media like life streaming.
Mergers and Acquisitions
In 2012 BurrellesLuce acquired the US print monitoring operations of Cision and became the only media monitoring service to provide print coverage.