You might not know IT, but Gartner does. The company helps
clients understand the information technology (IT) industry and
make informed decisions about IT products. It provides more than
10,800 client organizations with competitive analysis reports,
industry overviews, market trend data, and product evaluation
reports. Its Gartner Dataquest and other research services are made
available through subscriptions, primarily to CIOs and other IT
professionals. Gartner also offers technology and management
consulting services, and it produces a number of conferences,
seminars, and other events aimed at the technology sector.
Gartner operates through three primary business segments:
research (73% of net sales), consulting (15%), and events
The company operates in about 90 countries. Canada and the US
represent about 62% of its overall sales. The EMEA region
contributes 26%, while other regions account for the remaining
Sales and Marketing
The company has 60,000 clients, representing nearly 10,800
distinct organizations worldwide. It publishes tens of thousands of
pages of original research annually, and its analysts answer
250,000 client inquiries every year.
The company reported revenue of $2.1 billion in fiscal 2015,
which was an increase of $141.6 million (or 7%) compared to its
2014 revenue. The relatively small increase was mainly due to a 10%
increase in Gartner's research revenues.
Gartner's net income was $175.6 million in fiscal 2015, which
was a decrease of $8.1 million (or 4%) compared to its fiscal 2014
net income. The decreased net income was mainly due to an increase
in selling, general, and administrative expenses.
The company ended fiscal 2015 with $345.6 million in cash flow
from operations. That was a decrease of $1.2 million compared to
the company's cash levels at the end of fiscal 2014.
Gartner uses acquisitions to extend its geographic reach and
penetrate fast-growing markets.
Mergers and Acquisitions
During 2016 the company increased its addressable market into
supply chain and marketing through the acquisition of SCM World.
The deal will help Gartner develop an expanded range of supply
chain products and services to accelerate long-term growth
In 2014 Gartner acquired Software Advice, a company based in
Austin, Texas, that offers detailed reviews, comparisons, and
research to assist organizations in finding software products that
best fit their current and future needs.