Aberdeen Group provides market research for information technology vendors and buyers. Drawing from its pool of more than 500,000 panel participants, the company provides decision-making executives with research and analysis regarding technology strategy, trends, and products affecting businesses. Its services have included benchmarking data, market assessments, sales acceleration programs, and conferences for executives from such clients as IBM, Intel, and Unisys. Aberdeen maintains an online research library featuring thousands of publications, performance indicators, and metrics across all vertical markets. The group was founded in 1988 and is owned by private equity firm Halyard Capital.
Change in Company Type
Formerly a subsidiary of direct marketing giant Harte-Hanks, Aberdeen was sold to Haylard Capital in mid-2015.
The company has offices in Boston, Massachusetts and London, UK.
Aberdeen counts on its vast database of research data and products to give it a leg up in the competitive arena of market research. The company manages a research community containing more than 400,000 executives and manages about a hundred studies annually.