Aberdeen Group provides market research for information technology vendors and buyers. Drawing from its pool of more than 500,000 panel participants, the company provides decision-making executives with research and analysis regarding technology strategy, trends, and products affecting businesses. Its services have included benchmarking data, market assessments, sales acceleration programs, and conferences for executives from such clients as IBM, Intel, and Unisys. Aberdeen maintains an online research library featuring thousands of publications, performance indicators, and metrics across all vertical markets. The group was founded in 1988 and is a subsidiary of direct marketing giant Harte-Hanks.
Aberdeen counts on its vast database of research data and products to give it a leg up in the competitive arena of market research. The company manages a research community containing more than 125,000 executives and delivers around 260,000 leads to its customers each year. It also manages about a hundred studies annually.
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