Strategic Decisions Group at a Glance


  • "You get to work on super-interesting, challenging and meaningful projects with smart, down-to-earth and nice people."
  • "The culture and values espoused by the firm."
  • "Growing firm with long history and active investment in the individual."
  • "We add tremendous value to our clients through our unique approach."


  • "The lack of recognition of the firm in the consulting world."
  • "Travel—at times."
  • "Somewhat limited with respect to sectors."
  • "Current shortage of young consultants to provide project support."

The Buzz

  • "Academic."
  • "Interesting."
  • Limited brand recognition.

About Strategic Decisions Group


Make a decision

Headquartered just down the road from Stanford University, Strategic Decisions Group specializes in providing high-level decision making, risk management, and value-based leadership advice to its clients. Formed in 1981, the firm partners with boards of directors, heads of business units and senior managers in a variety of mostly capital-intensive industries via offices in North America, Europe, the Middle East and Asia. SDG consultants serve many of the world's largest research and development-intensive companies, life sciences companies, energy companies, technology and communication companies, diversified chemicals producers, and companies in manufacturing, consumer products, transportation, infrastructure development, private equity, and commodities.


Divide and conquer

SDG co-founder Ronald Howard first developed the concept of "decision analysis" while teaching at Stanford University in the 1960s. Decision analysis is a way of dissecting complex business decisions in a formal manner, often using tools such as relevance diagrams and decision trees. Uncertainties are transformed into probability distributions. Decisions are made based on trade-offs among alternatives that deliver the highest value. Decision analysis is still at the center of the firm's methods, although it has been augmented to address organizational complexity (many decision makers, often in conflict) as well as analytical complexity. The method certainly has its critics, though, with the foremost attack probably being that humans don't actually think this way. But proponents argue that the method is simply a way of seeing all strategic alternatives on a level playing field.


Industrial evolution

SDG's specialty is serving industries that are on the cusp of-or often faced with-major game-changing market shifts that require "big bets ahead of the curve." The firm's practice areas hone in on a number of these industries, including chemicals, consumer goods, energy and environment, financial services, infrastructure, life sciences, manufacturing, real estate, special economic zones, technology and communications, and transportation. 

The firm's largest industry practice area, however, is its energy and environment segment, which works with electric and gas utilities, nuclear power, oil and gas, and renewable energy companies. The firm says it has developed strategy for dozens of companies worldwide and trained energy executives in all aspects of corporate strategy development and implementation, enterprise risk management, nuclear strategy and risk management, portfolio and asset management, and environmental strategy.


The bookworms next door

Considering the firm's origins at Stanford University, it's not surprising that SDG emphasizes its connections to the academic world, even claiming to have more PhDs on staff than most university graduate programs. Since 2006, the firm has collaborated with the Stanford Center for Professional Development to offer a Stanford certificate program in strategic decision and risk management (SDRM). The program now has more than 5,100 participants from 110 countries, and 800 students have completed six 2½-day courses to graduate with an SDRM certificate from Stanford. The program helps individuals and organizations learn to make better strategic decisions, manage risk, and implement effective decision support processes. 

Outside of the certificate program, the firm also offers public courses and workshops designed to build individual capabilities in decision analysis and decision quality. And if in-person courses aren't your thing, SDG also offers free MOOCs-massive open online courses-on decision quality periodically throughout the year and shorter, one-hour webinars hosted by Stanford on decision-related topics.



August 2014

Moving North

SDG opened its first office in Canada in 2014. The firm said its presence in Calgary, Alberta, was the natural outcome of growing demand among clients in oil & gas and adjacent sectors, such as power. "We have a long history of serving this market," said Naoki Shimoda, managing director of the firm's global Energy & Environment Practice, "and we see tremendous potential for additional growth."


July 2014

Introducing the Raiffa-Howard Award for Organizational Decision Quality

As a founding sponsor of the Society of Decision Professionals, SDG was pleased to support the establishment this year of the Raiffa-Howard Award for Organizational Decision Quality. This award, named for Professors Howard Raiffa of Harvard and Ronald Howard of Stanford, recognizes those organizations that have made Decision Quality a core competency. "This year marks the 50th anniversary of the establishment in 1964 of decision analysis as a professional field," said Carl Spetzler, SDG's CEO. "Now 50 years later, the field is firmly established in corporations and government entities for making complex and important decisions. We are pleased to see the emergence of this award as a recognition that Organizational Decision Quality can drive lasting, positive change."


October 2013

SDG releases free massive open online course

As a leading advocate of the Decision Quality process for making better business decisions, SDG offered its first massive open online courses (MOOCs) in October, joining the ranks of universities and organizations that are experimenting with the delivery of education to large numbers of people. More than 9,000 people took the free, five-week course, DQ 101: Introduction to Decision Quality, in 2013. Since then, the course has been offered twice where it continues to draw thousands of participants from throughout the world. The course features weekly video lectures accompanied by individual homework assignments and group projects. "I was quite impressed with how close a MOOC can come to a face-to-face course experience," said one participant.


July 2013

Developing an insurer's strategy for Obamacare

SDG is completing its work with a leading health insurer to assess and quantify the uncertainty in its future financial performance that can be attributed to implementation of the Patient Protection and Affordable Care Act, commonly known as "Obamacare." The Act marks a radical market change for health insurance carriers as tens of millions of previously uninsured Americans enter the healthcare insurance market for the first time. SDG has assessed the competitive opportunities and risks, shared best practices in decision-making under uncertainty, and provided actionable insights for mitigating financial risk. "There is risk with the Affordable Care Act," said David Fishman, SDG's lead consultant on the engagement. "But where there is risk, there is opportunity for those health insurers who understand the uncertainty and are ready to act."


March 2013

SDG partner co-authors new DA handbook

Dr. Steve Tani, a partner and fellow at Strategic Decisions Group, is a co-author of the Handbook of Decision Analysis, a guide to best practices in decision quality and decision analysis. The book is intended for the practitioner who wants to improve his or her technical and interpersonal skills in order to effectively guide decision-making processes in organizations. The book, published by John Wiley & Sons, includes a forward from SDG's founder, chairman, and CEO, Dr. Carl Spetzler. "Leaders of organizations are increasingly aware of how opportunities are lost by making 'satisficing' decisions - that is, decisions that are 'good enough'," said Dr. Spetzler. "The benefit-to-cost ratio of investing in better decisions is frequently a thousand to one."


February 2013

Power agency adopts new approach for infrastructure investment decisions

The Bonneville Power Administration, a U.S. federal agency that markets wholesale power and transmission to public and private utilities in the Pacific Northwest, engaged SDG to help develop strategies for its transmission assets. The agency has adopted a new approach that measures total economic value, incorporating traditional measures of reliability, criticality, and cost together with non-traditional measures such as customer value into a single metric. This approach allows it to minimize its long-term costs while improving overall system reliability.

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Strategic Decisions Group

745 Emerson Street
Palo Alto, CA 94301
Phone: (650) 475-4400
Fax: (650) 475-4401


  • Employer Type: Private
  • Chairman & CEO: Carl Spetzler
  • 2014 Employees: 94

  • Employment Contact
    Visit SDG's careers page

  • Major Departments & Practices
    Business Strategy Decision and Risk Analytics Education & Training Organization and Decision Process Design Portfolio Management and Resource Allocation

Major Office Locations

  • Palo Alto, CA (HQ)

    Hong Kong

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