Roland Berger Strategy Consultants Asia


A Berger joint

From its humble beginning as a small, one-man consulting firm, Roland Berger Strategy Consultants has grown into an international giant.  Ranked among the top-10 in global strategy consulting, it is the largest consulting firm to have emerged from Europe, where it still does the bulk of its business; 26 of the firm's 51 offices worldwide are located in Europe.   Within Asia, the firm has eleven offices, including five in Greater China, plus locations in India, Indonesia, Japan, Malaysia, Singapore and South Korea. A further four offices are in the United States, with the locations across Africa, the Middle East and Brazil completing its global footprint.   All told, the company employs around 2,700 people worldwide, and provides strategy consulting to many of the world's largest corporations in a variety of industries.  Those include automotive, consumer goods, construction, chemicals, energy, environmental technology, financial services, machinery, medical devices, pharmaceuticals, public services, rail, telecommunications, and travel and tourism. 

One man, one vision

Roland Berger founded the firm in Munich in 1967, growing it into a major player in its field and employing 100 staff within a decade of its founding.  The consultancy has passed many landmarks in its journey to its present state; in 1980, for example, it became the first European firm to gain acceptance into the U.S. Association of Management Consulting Firms (formerly ACME).  That acceptance was an early indicator of the firm's international reach, and especially impressive given that it didn't arrive in the U.S. in a permanent way until 1995. 

Roland Berger was an early mover into some of the Asian-Pacific countries, especially China.  Since its first project in China in the early 1980s, the firm's story in the region has been one of growth. Opening offices in Beijing, Shanghai and Tokyo in the early 1990s, the firm has adapted to local market conditions in each area, helping its clients to address business issues in strategy, operations and corporate performance, and to achieve sustainable performance. That pattern of growth has continued in recent years, both in Greater China-where the firm's consulting headcount has been steadily expanding-and further into other Asian markets. Since 2010, the firm has opened five new offices in the region, four of which were in new countries for the firm. First up was  Singapore in 2010, followed by Kuala Lumpur in 2011, and Seoul, Mumbai and Guangzhou in 2012. 

A literate bunch

Roland Berger has no shortage of publications available to the public and its clients.  Published three times a year in German, English and Chinese, the firm's think:act magazine discusses perspectives and opinions on top issues relevant to business decision makers.  The firm also publishes think:act CONTENT-which presents "cutting edge research and analysis" on a specific topic each issue-as well as Automotive INSIGHTS and an executive review aimed at the capital goods industry. 

In addition, the firm has two "well-established" academic imprints, which together have put out more than 40 books since their inception: The Roland Berger School of Strategy & Economics, which aims to make the firm's research available to the general public; and The Management Series, which features the PhD dissertations of Roland Berger's professionals. 

In the spotlight

In 2007, the firm committed to a three-year partnership-which has since been renewed through 2012-with the World Economic Forum, a nonprofit organization that serves as a platform for discussion about global issues.  Through the partnership, Roland Berger will help to shape the content for the Forum's summits, panels and debates, and will develop new ideas for its educational sessions.  Roland Berger's particular area of interest is the Forum's Young Global Leaders program, which helps bring together some of the world's brightest young minds to work on global issues. 

Giving back

In March 2008, Roland Berger used some €50 million of his own private resources to set up the Roland Berger Foundation, an organization that promotes human rights and dignity throughout the world.  The Foundation gives a yearly award of €1 million to an individual or institution that helps to promote dignity and education.  Furthermore with the scholarships, it supports gifted, motivated and productive children and young people from socially disadvantaged families. Currently more than 520 primary and secondary school students are supported. 

In addition to the good works of Roland Berger the man, Roland Berger the firm plays its part in giving back to the community, especially through pro bono initiatives.  For example, it takes part in Focus:HOPE a nonprofit civil and human rights organization located in Detroit.  The group's goal is to use intelligent and practical action to fight monumental issues such as poverty and racism.  The organization helps the community through activities such as food programs for mothers, education and training courses, day care provision, and education and other volunteer activities.



July 2013

UN Global Compact

Roland Berger takes corporate responsibility seriously. In summer 2012, the company became a member of the UN Global Compact that underscores the importance of sustainable and responsible business practices. The strategy consultancy is committed to upholding the 10 principles of the Global Compact and follows the Global Compact's guidelines on acting ethically, socially and sustainably. In July 2013 the first report was published which illustrates how Roland Berger brings the Global Compact to life in its consulting operations.

April 2013

Profiles in Dignity

In 2013, the Roland Berger Foundation has chosen to recognize individuals and organizations that campaign courageously for the dignity and rights of women. Indian women's rights organization Jagori, Pakistani lawyer and women's rights activist Dr. Asma Jahangir, and the Afghan Women's Network were honored with the Roland Berger Human Dignity Award. As stipulated in the Foundation's charter, the three award winners will use the prize funds for projects that support women in need and seek to improve their situation. In addition, the Jewish Museum Berlin received the first Roland Berger Honorary Human Dignity Award. The annual Award is endowed with EUR 1 million and goes to individuals or institutions that play an exemplary and successful role in promoting human dignity and advancing international understanding, tolerance and a free and peaceful society.

March 2013

Young Global Leaders

Codrut Pascu, Managing Partner at Roland Berger Strategy Consultants in Bucharest, has been appointed member of the Young Global Leaders (YGL) community of the World Economic Forum. The community comprises executives and outstanding individuals from all over the world who are active in different areas of society - from helping young people get a better education to fighting poverty and protecting the climate. Roland Berger has been supporting the community for many years. The company helped shape and develop the YGL concept and shares consulting expertise to assist with the topics of sustainability, governance, and youth and education. 

February 2013

Case Competition

Roland Berger Strategy Consultants and IESE Business School organized the 18th International Case Competition in Barcelona. Teams from prestigious MBA schools in North America, Asia and Europe competed to come up with the best strategy. This year, the team from London Business School was one step ahead and won over the high-caliber jury with its creative approach. 

May 2012

Expanding in Asia

The firm opened a new office in Guangzhou, the fifth Roland Berger office in Greater China. The move continues the firm's commitment to a strategy of growth in Asia, and represents its third new office in the region in 2012, following on from openings in Seoul and Mumbai.\

March 2012 

Back to School

To strengthen and invest even more in employee development, the company founded the Roland Berger School of Strategy and Economics. The school is the firm's new research, knowledge and teaching unit and offers innovative training tools for employees and external target groups. 

February 2012 

Making a difference in education

The firm announced that the focus of its corporate citizenship effort-including pro bono projects and corporate volunteering efforts-will be focused on education. The company collaborates closely with the Roland Berger Foundation to champion equality of opportunities. The foundation offers scholarships for children from socially disadvantaged families and develops an individual support plan for each talented pupil.

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Roland Berger Strategy Consultants Asia

23rd Floor, Shanghai Kerry Center
1515 Nanjing West Road
Shanghai 200040
Phone: +86-21-5298-6677
Fax: +86 21-5298-6660


  • Employer Type: Private
  • CEO: Prof. Dr. Burkhard Schwenker
  • 2013 Employees: 2,700

  • Employment Contact

  • Major Departments & Practices

    Corporate Development

    Information Management

    Marketing & Sales

    Operations Strategy

    Restructuring & Corporate Finance


    Consumer Goods & Retail

    Energy & Chemicals

    Engineered Products & High Tech

    Financial Services


    Pharma & Healthcare

    Public Services


Major Office Locations

  • Munich (Global HQ)
    Asia-Pacific Locations:
    Hong Kong
    Kuala Lumpur

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