Roland Berger Strategy Consultants Asia at a Glance


  • "Exposure and learning."
  • "Getting to know the best consultants."
  • "Very strong reputation in the market."


  • "Sometimes lot of travelling."
  • "Challenging."
  • "Long working hours."

The Buzz

  • "Auto experts."
  • "High end strategy consulting."
  • "Boutique."

About Roland Berger Strategy Consultants Asia

From its humble beginning as a small, one-man consulting firm, Roland Berger has grown into an international giant. Ranked among the top-10 in global strategy consulting, it is the largest consulting firm to have emerged from Europe, where it still does the bulk of its business; 25 of the firm's 50 offices worldwide are located in Europe, with offices in Africa, Asia, the Middle East, North and South America completing its global footprint. All told, the company employs around 2,700 people worldwide, and provides strategy consulting to many of the world's largest corporations in a variety of industries. Those include automotive, construction, chemicals, consumer goods, energy, environmental technology, financial services, machinery, medical devices, pharmaceuticals, public services, rail, telecommunications, and travel and tourism. 

One man, one vision

Roland Berger founded the firm in Munich in 1967, growing it into a major player in its field and employing 100 staff within a decade of its founding. The consultancy has passed many landmarks in its journey to its present state; in 1980, for example, it became the first European firm to gain acceptance into the U.S. Association of Management Consulting Firms (formerly ACME). That acceptance was an early indicator of the firm's international reach, and especially impressive given that it didn't arrive in the U.S. in a permanent way until 1995. 

The Asian market is a key pillar of Roland Berger's international expansion. Roland Berger was an early mover into some of the Asian-Pacific countries, especially China.  Since its first project in China in 1983, the firm's story in the region has been one of growth. Opening offices in Beijing, Shanghai and Tokyo in the early 1990s, the firm has adapted to local market conditions in each area, helping its clients to address business issues in strategy, operations and corporate performance, and to achieve sustainable performance. That pattern of growth has continued in recent years, both in Greater China-where the firm's consulting headcount has been steadily expanding-and further into other Asian markets. Since 2010, the firm has opened nine new offices in the region. First up was Singapore in 2010, followed by Jakarta, Kuala Lumpur, Guangzhou, New Delhi, Seoul, Mumbai, Bangkok and Pune. 

A literate bunch

Roland Berger has no shortage of publications available to the public and its clients. Published three times a year in German, English, and Chinese, the firm's THINK ACT magazine discusses perspectives and opinions on top issues relevant to business decision makers. The firm also publishes THINK ACT booklet-which presents "cutting edge research and analysis" on a specific topic each issue. 

In addition, the firm has two "well-established" academic imprints, which together have put out more than 100 books since their inception: The Roland Berger Institute, which aims to make the firm's research available to clients and the general public; and The Management Series, which features the PhD dissertations of Roland Berger's professionals. 

Giving back

In March 2008, Roland Berger used some €50 million of his own private resources to set up the Roland Berger Foundation, an organization that promotes human rights and dignity throughout the world. The Foundation gives a yearly award of up to €1 million to an individual or institution that helps to promote dignity and education. Furthermore it supports gifted children and young people from socially disadvantaged families. The program currently provides scholarships to over 800 primary and secondary school students. In addition to this, the Foundation has recently set up a new support program for unaccompanied refugee minors.  

In addition to the good works of Roland Berger the man, Roland Berger the firm plays its part in giving back to the community, especially through pro bono initiatives. For example, it takes part in Focus:HOPE a nonprofit civil and human rights organization located in Detroit. The group's goal is to use intelligent and practical action to fight monumental issues such as poverty and racism. The organization helps the community through activities such as food programs for mothers, education and training courses, day care provision, and education and other volunteer activities. 


In 2014, Roland Berger founded the digital business platform Terra NumerataTM to help companies proactively shape their own digitalization agenda. It consists of a network of partnerships, aimed at helping businesses fully enter the digital era and connecting the highly fragmented digital business landscape. Terra NumerataTM is open to incubators, investors, technology providers, and all digital players. The goal is to bring together firms of different sizes from different segments to help them form alliances and push digital innovation, e.g. by inventing new business models, and thus support the digitalization. 


August 2015

Talent Development Award for Roland Berger

The Roland Berger Greater China Office was honored with the "Jing'an Talent Development Award". Jing'an District is the business center of Shanghai, a global financial center and the transport hub with the world's busiest container port. Roland Berger Partners Wu Qi and Partner Zhang Junyi were recognized by the "Jing'an Excellent Talent Award" and the "Jing'an Leading Talent Award". Wu Qi is Managing Partner and President of Roland Berger Greater China. He was also selected among the "Top 10 People in China's Cold Chain Logistics Industry" by the China Cold Chain Logistics Association. Its members offer advice to related government agencies on industry policy, regulation and large-scale transformation. 

Roland Berger supports development in Myanmar

Roland Berger has been developing a master plan for the creation of one of the world's largest special economic zones. The zone located in Dawei / Myanmar is expected to create at least 300,000 direct jobs and will provide direct export links to the Middle East, Africa and Europe. Roland Berger was involved in selecting target industries, developing the spatial plan and financing strategy as well as drafting a long-term planning up to 2045.

Over the last two years, Roland Berger contributed to other infrastructure projects in the region: The consultancy advised the country's Central Bank on issuing nine licenses to foreign banks and was involved in allocating new licenses to telecom operators.

June 2015

Asian representatives play important role in new Supervisory Board

The international Partners of Roland Berger elected a new Supervisory Board. Three of the five board members are based in Asia: Watson Liu, Deputy President for Greater China, Wilfried Aulbur, Managing Partner in India and Denis Depoux, Asia Deputy President. The fact that Roland Berger's CEO, Charles-Edouard Bouée, has been responsible for Greater China since 2006, and has been heading the Asian leadership team since 2009 proofs once more the high importance of the Asian market for Roland Berger. Charles-Edouard Bouée sits on the Shanghai board of the European Chamber of Commerce in China and is an advisor to the French Foreign Trade Ministry in Greater China. He was honored with the Magnolia Award by the Shanghai Municipal Government for his civic leadership and contributions to Shanghai's development. 

April 2015

Roland Berger Human Dignity Award

The Roland Berger Foundation conferred the Human Dignity Award for the sixth time. In light of current events, the 2015 award ceremony focused on the subject of refugees. Germany's foreign Minister Frank-Walter Steinmeier, the former President of the European Commission Romano Prodi and founder Roland Berger presented the award to the Maltese lawyer and director of the Jesuit Refugee Service in Malta, Katrine Camilleri, to the Eritrean-Italian human rights activist, Alganesc Fessaha, and to the Congolese school organization, Petite Flamme. 

February 2015

Roland Berger Founder appointed to China Minsheng Investment Global Advisory Council

Roland Berger Founder Prof. Dr. Roland Berger has been appointed to China Minsheng Investment Global Advisory Council to support Chinese companies with global expansion.

China Minsheng Investment Co Ltd (CMI) is China's first national-level private investment firm. The Council members also include former Italian Prime Minister, Romano Prodi; former French Prime Minister, Dominique de Villepin; Thailand-based Charoen Pokphand Group Chairman, Dhanin Chearavanont; former Chairman of Morgan Stanley Asia, Stephen Roach; President of the National Committee on United States-China Relations, Stephen Orlins; Professor of Finance at Yale University, Chen Zhiwu; and Professor of Economics at Tsinghua University, Li Daokui. 

December 2013


The overwhelming majority of the Roland Berger Partners agreed to support the joint recommendation by the Global Executive Committee and the Supervisory Board to remain independent. The decision ends a series of talks following requests by several international companies to buy the consultancy or enter into a strategic partnership.  During the negotiations, the firm's management team explored some very promising options but "we weighed up all the possibilities and obstacles, such as regulatory issues, and in the end we can honestly say: There's no better way for us to support our clients, maintain our corporate identity and reach our common goals than by remaining independent," says Prof. Dr. Burkhard Schwenker, former CEO and former Chairman of the Supervisory Board of Roland Berger.

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Roland Berger Strategy Consultants Asia

23rd Floor, Shanghai Kerry Center
1515 Nanjing West Road
Shanghai 200040
Phone: +86-21-5298-6677
Fax: +86 21-5298-6660


  • Employer Type: Private
  • CEO: Charles-Edouard Bouée
  • 2015 Employees: 2,700

  • Employment Contact

  • Major Departments & Practices
    Corporate Development
    Information Management
    Marketing & Sales
    Operations Strategy
    Restructuring & Corporate Finance
    Consumer Goods & Retail
    Energy & Chemicals
    Engineered Products & High Tech
    Financial Services
    Pharma & Healthcare
    Public Services

Major Office Locations

  • Munich (Global HQ)

    Hong Kong
    Kuala Lumpur
    New Delhi

    50 offices in 36 countries worldwide

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