Roland Berger Strategy Consultants Asia at a Glance


  • "Contributing to significant work with excellent people."
  • "Flexibility and entrepreneurship."
  • "Roland Berger is an open platform where self-driven people can achieve beyond their own initial expectations."
  • "Accelerated learning experience and growth opportunity."


  • "Limited awareness."
  • "Limited knowledge management."
  • "Transparency."
  • "Work-life balance."

The Buzz

  • "Doing very well in China."
  • "Impress client with quantity of work not quality."
  • "Very local."
  • "Weak base in APAC."

About Roland Berger Strategy Consultants Asia


A Berger joint

From its humble beginning as a small, one-man consulting firm, Roland Berger Strategy Consultants has grown into an international giant.  Ranked among the top-10 in global strategy consulting, it is the largest consulting firm to have emerged from Europe, where it still does the bulk of its business; 26 of the firm's 51 offices worldwide are located in Europe.   Within Asia, the firm has eleven offices, including five in Greater China, plus locations in India, Indonesia, Japan, Malaysia, Singapore and South Korea. A further four offices are in the United States, with the locations across Africa, the Middle East and Brazil completing its global footprint.   All told, the company employs around 2,700 people worldwide, and provides strategy consulting to many of the world's largest corporations in a variety of industries.  Those include automotive, consumer goods, construction, chemicals, energy, environmental technology, financial services, machinery, medical devices, pharmaceuticals, public services, rail, telecommunications, and travel and tourism.


One man, one vision

Roland Berger founded the firm in Munich in 1967, growing it into a major player in its field and employing 100 staff within a decade of its founding.  The consultancy has passed many landmarks in its journey to its present state; in 1980, for example, it became the first European firm to gain acceptance into the U.S. Association of Management Consulting Firms (formerly ACME).  That acceptance was an early indicator of the firm's international reach, and especially impressive given that it didn't arrive in the U.S. in a permanent way until 1995.  

Roland Berger was an early mover into some of the Asian-Pacific countries, especially China.  Since its first project in China in the early 1980s, the firm's story in the region has been one of growth. Opening offices in Beijing, Shanghai and Tokyo in the early 1990s, the firm has adapted to local market conditions in each area, helping its clients to address business issues in strategy, operations and corporate performance, and to achieve sustainable performance. That pattern of growth has continued in recent years, both in Greater China-where the firm's consulting headcount has been steadily expanding-and further into other Asian markets. Since 2010, the firm has opened five new offices in the region, four of which were in new countries for the firm. First up was  Singapore in 2010, followed by Kuala Lumpur in 2011, and Seoul, Mumbai and Guangzhou in 2012.


A literate bunch

Roland Berger has no shortage of publications available to the public and its clients.  Published three times a year in German, English and Chinese, the firm's THINK ACTmagazine discusses perspectives and opinions on top issues relevant to business decision makers.  The firm also publishes THINK ACT booklet-which presents "cutting edge research and analysis" on a specific topic each issue. 

In addition, the firm has two "well-established" academic imprints, which together have put out more than 75 books since their inception: The Roland Berger School of Strategy & Economics, which aims to make the firm's research available to the general public; and The Management Series, which features the PhD dissertations of Roland Berger's professionals.


In the spotlight

In 2007, the firm committed to a three-year partnership-which has since been renewed through 2012-with the World Economic Forum, a nonprofit organization that serves as a platform for discussion about global issues.  Through the partnership, Roland Berger helps to shape the content for the Forum's summits, panels and debates, and develops new ideas for its educational sessions.  Roland Berger's particular area of interest is the Forum's Young Global Leaders program, which helps bring together some of the world's brightest young minds to work on global issues.


Giving back

In March 2008, Roland Berger used some €50 million of his own private resources to set up the Roland Berger Foundation, an organization that promotes human rights and dignity throughout the world.  The Foundation gives a yearly award of €1 million to an individual or institution that helps to promote dignity and education.  Furthermore with the scholarships, it supports gifted, motivated and productive children and young people from socially disadvantaged families. Currently more than 600 primary and secondary school students are supported. 

In addition to the good works of Roland Berger the man, Roland Berger the firm plays its part in giving back to the community, especially through pro bono initiatives.  For example, Roland Berger supports Japan Platform (JPF)-an NPO providing efficient and quick emergency relief to the victims of the Japanese Earthquake in 2011. The consultancy formulated a strategic target for recovery support and participated in preparing a mid-term plan. Roland Berger employees went to the disaster area to lend a hand and are still involved in the NPO's management advisory committee.



June 2014 


At their regular meeting in Frankfurt am Main, the Partners of Roland Berger Strategy Consultants elected Charles-Edouard Bouée (45) new CEO. Former CEO Burkhard Schwenker (56) was elected to the Supervisory Board. Charles-Edouard joined Roland Berger in 2001, having studied at the Ecole Centrale in Paris (Master of Science), graduated from Harvard (MBA) and earned a law degree. He has lived in four countries and was Chairman of the regions France, Belgium and North Africa, head of Roland Berger's Asian business and he was also President & Managing Partner for Greater China. He is a winner of the Shanghai Magnolia Gold Award and has authored numerous books about management principles, combining his experience in Asia, the US and Europe. Read more.


April 2014 

Top 100 Most Influential Asian Companies Ranking 

Roland Berger Strategy Consultants, Boao Review and developed and published the 100 Most Influential Asian Companies ranking and report. The ranking is designed to reflect Asian companies' performance by showing key indicators of influence and encouraging them to break free from the sole pursuit of revenue. The ultimate objective is thereby to unleash new engines of growth and create a system of sustainable, long-term influence that will ultimately push the overall transformation of the Asian economy. Read more.



February 2014 

MBA Case Competition

Roland Berger Strategy Consultants and IESE Business School organized the 19th International Case Competition in Barcelona. Teams from prestigious MBA schools in North America, Asia and Europe competed to come up with the best strategy. This year, the team from Chicago Booth convinced the jury of their concept.


December 2013


The overwhelming majority of the Partners agreed to support the joint recommendation by the Global Executive Committee and the Supervisory Board to remain independent. The decision ends a series of talks following requests by several international companies to buy the consultancy or enter into a strategic partnership.  During the negotiations, the firm's management team explored some very promising options but "we weighed up all the possibilities and obstacles, such as regulatory issues, and in the end we can honestly say: There's no better way for us to support our clients, maintain our corporate identity and reach our common goals than by remaining independent," says Prof. Dr. Burkhard Schwenker, CEO of Roland Berger Strategy Consultants (today Chairman of the Supervisory Board). Read more. 


November 2013 

Roland Berger employee honored as "Best Young Talent"

Roland Berger Project Manager Han Zongjia was elected "Jiang'an Best Young Talent" honoree and will participate in a specifically-tailored youth excellence development program. The honorees are all younger than 35, leaders in their areas of expertise and have displayed outstanding performance in promoting the district's development.


August 2013 

Roland Berger celebrates 30 years in China

Roland Berger's growth has closely paralleled China's economic development. Since the company entered the Chinese market as one of the first consultancies in 1983, its revenues have increased at a compound annual growth rate four times that of the industry's average. Roland Berger now has offices in five cities in Greater China (Beijing, Guangzhou, Hong Kong, Shanghai, Taipei) and has served over 2,000 clients.


Pro bono project for "Malaria No More"

As part of the company's pro bono activities and leveraging its consulting expertise, Roland Berger has supported the establishment of a mid-term action plan for the non-profit organization "Malaria No More Japan". The organization undertakes worldwide efforts to eradicate malaria in developing countries through numerous prevention activities and health education. 

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Roland Berger Strategy Consultants Asia

23rd Floor, Shanghai Kerry Center
1515 Nanjing West Road
Shanghai 200040
Phone: +86-21-5298-6677
Fax: +86 21-5298-6660


  • Employer Type: Private
  • CEO: Charles-Edouard Bouée
  • 2013 Employees: 2,700

  • Employment Contact
    Visit Roland Berger's careers page

  • Major Departments & Practices
    Automotive Consumer Goods & Retail Corporate Development Energy & Chemicals Engineered Products & High Tech Financial Services InfoCom Information Management Marketing & Sales Operations Strategy Pharma & Healthcare Public Services Restructuring & Corporate Finance Transportation

Major Office Locations

  • Munich (Global HQ)

    Hong Kong
    Kuala Lumpur

    51 offices in 36 countries worldwide

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