Prophet at a Glance

The Buzz

  • • "Innovative and creative"
  • • "Black turtlenecks"
  • • "The little engine that could"
  • • "You better fit one of their cliques"

About Prophet

Get on the brand-wagon
Want to know where to invest your money?  Who your most profitable customers are?  How you can change your image to enter into new, high-growth markets?  Ask the brand and marketing experts at San Francisco-based Prophet.  Founded in 1992, the firm specializes in helping clients grow and change by focusing on performance improvement in four key areas: branding, marketing, design and innovation.  Within that focus is a deep understanding of who a client's customers are, and the state of the industry in which they operateâ€"an understanding that merges analytic techniques with creative approaches to finding or creating value for clients.  The list of entities that have enlisted Prophet's services includes staples of the Fortune 500, such as Cartier, GE, Harrah's Entertainment, Inc., Johnson & Johnson, Monsanto, NBC, Staples, UBS and United Airlines.

While brand strategy is the company's main area of expertise, it offers services across three additional practice areas: marketing strategy and effectiveness, growth and innovation, and customer experience practice.  Between those four, the firm covers all the angles related to how a company displays itself in the public eye and relates to its customer base.

More than just a logo
Prophet's consulting strategy is anchored its belief in the power of the brand.  The firm's brand strategy practice area works with clients to gauge how their brand impacts customer behavior in a given category, to manage and monitor its equity over time, identify opportunities to extend it into new markets and segments, and to establish the ideal roles and relationships among brands in a portfolio.  Specific brand strategy services include brand identity and positioning, brand portfolio strategy, brand architecture and design, measurement systems and customer analytics services.

What do clients get for hiring Prophet?  For one companyâ€"Cargill, which wanted to transform its brand image from a commodities supplier to a solutions providerâ€"Prophet's branding advice translated into five years of record sales.  One of the largest private corporations in the United States, with 141,000 employees and operations in the agriculture and food business in nearly 60 countries, Cargill worked with Prophet to figure out current perceptions of its brand, and how to transition those to the company's desired perception.  From there, Prophet's consultants designed new brand strategies for positioning Cargill as a solutions provider, and helped develop new internal and external communications campaigns to reinforce the new brand positioning.  Within a year of implementation of the Prophet project, Cargill broke the $1 billion annual earnings mark with $1.29 billion in profits, and went on to earn five straight years of record earnings growth.

- Show Less + Show Full Description


150 Spear Street
Suite 1500
San Francisco, CA 94105
Phone: (415) 677-0909
Fax: (415) 677-9020


  • Employer Type: Private
  • CEO & Chairman: Michael Dunn
  • 2010 Employees: 123

Major Office Locations

  • San Francisco, CA
  • Chicago, IL
  • Richmond, VA
  • Madrid, Spain
  • Zurich, Switzerland
  • London, United Kingdom
  • Hamburg, Germany
- Show Less + Show More