OC&C Strategy Consultants Europe


The name says it all

If you want to know what OC&C Strategy Consultants does, you don't need to look too far for answers-it's right there in the title. Focusing on strategic analysis, the firm breaks the concept down into six organizational areas: group strategy, business unit/divisional strategy, product/market/channel strategy, transaction support, strategy realization, and organization and change. And, like any strategy master or tactician, the firm's emphasis isn't always on speed-it tries to pace itself during consulting contracts, finding all the possible solutions to a problem before jumping into operational issues. That's a strategy, the firm says, that ensures clients benefit from truly custom-built solutions, rather than off-the-shelf methodologies that may not fit the client's needs. 

Although OC&C-like many firms in the industry-doesn't publicize its client list, it does claim to work not only with major corporations, but also welcomes contracts from smaller companies that need strategic help in rapidly changing industries, stating that it wants to work with "ambitious organizations that understand the importance of excellent strategy." Its industries include business services, consumer goods, financial services, industry and infrastructure, media, private equity, retail and distribution, technology, telecommunications, and travel, transport and logistics.


Expanding the footprint

Chris Outram founded OC&C in London in 1987. After several years at other consulting firms, including BCG and Booz Allen Hamilton, Outram and a colleague had tired of the fact that their employers devoted so much time to operational issues while neglecting strategic analysis. So they decided it would be "more fun and more challenging" to start their own firm. 

While it may have been founded in Europe and still concentrates most of its services there, the firm has been trying to create a stronger presence in the United States. To gain greater access to the American market, the firm merged with Boston-based Callidon Group in June 2007. Callidon was especially prized for its contacts and skills in media and publishing. OC&C has further extended its global footprint by partnering with Valuecom Partners based in Warsaw as part of its strategic agenda for Eastward bound expansion in April 2012. In addition, OC&C has focused to grow its presence in Asia via its offices in Greater China and has quickly become a market leader in the retail and consumer goods sectors.


Specialized generalists

One business area in which OC&C takes particular pride is its expertise in consumer goods. Within this area, it tries to provide solutions in three key sections: growth stakes, profitability issues and category management. In connection with consumer goods, retail and distribution have also long been an OC&C focus. The firm claims to have been one of the original advocates for the importance of emerging value offers, private label goods and battling category killers. In addition, OC&C has recently made heavy investigations into retail brand development, strategic implementation and internalization strategies. 

The firm has made a significant effort to advise media outlets since its founding. Some of the media-related services it offers are strategy reviews, advice to governments on broadband policy, transformational performance improvement, profitable use of the digital arena, and go-to-market strategies for new services and products. Several major media outlets have looked to the firm for analysis of their own industry, concerning subjects ranging from the use of free newspaper copies to boost circulation, to the decline of magazine readership in the face of internet competition. 

Next to its work for corporate clients, OC&C has special expertise in supporting the world's leading private equity firms in such areas as potential investment scoping, vendor and buyer due diligence, and post-acquisition strategy and/or integration.


Strategizing a better world

OC&C enjoys highlighting its charitable efforts, and has a section dedicated to pro bono work on its website. The majority of the firm's philanthropic work is in helping charities "achieve a step-change in performance." For example, in partnership with the venture philanthropy group Impetus Trust, the firm has given strategy advice to charities such as St. Giles Trust (helping both current and former criminal prisoners) and Leap (helping youth resolve conflicts peacefully so that they don't end up needing help from St. Giles Trust). OC&C also aided the largest charity merger ever in the U.K., when the Cancer Research Campaign joined with the Imperial Cancer Research Fund to become Cancer Research U.K., and it helped the International Federation of Multiple Sclerosis Societies launch The Sylvia Lawry Centre for Multiple Sclerosis Research-the world's largest project to develop tools to help deliver new MS therapies. Moreover, the Benelux office helped the leading MS charity to develop a new direction and funding strategy. Several charity initiatives are being supported pro-bono in every OC&C geographic region.



September 2013 

Making Strategy Work

Chris Outram, founding partner of OC&C, has produced the first and only strategy publication to focus on the implementation of good strategy rather than just development. Published by Pearson (publishers of the Financial Times) and hitting bookshelves in August, "Making Your Strategy Work: How to Go from Paper to People" goes behind the scenes of some of the world's biggest businesses to find out what actually happens in board rooms when top senior executives develop, and crucially, implement winning business strategies.


June 2013 

Annual Gathering 

The entire global OC&C contingent was once again spotted in Europe as part of the firm's annual gathering.  Moving from the natural and scenic Lago Maggiore last year, the 2013 event took place in the beautiful and historic city of Prague.  The event allows OC&Cers to gain new skills through training during the day, followed by opportunities to network with colleagues from around the globe at social events in the evening.  It is all up in the air where 2014's gathering will be held - will they return to the Americas like they did in 2011, or venture forth into Asia?


May 2013 

Britain's Retail Empire

Google, UK and OC&C launched Britain's Retail e-mpire, a study which puts the spotlight on the internationalisation of e-commerce, one of the most material opportunities facing British retailers. The Google and OC&C study shows that the number of consumers searching online for British brands and retailers from outside of the UK is growing on average by 46% a year since 2010. Flying the flag for British online retail abroad are well-known brands, such as - Asos, Burberry, Jimmy Choo, Net-A-Porter, The Outnet, Topshop and Wiggle, who already receive over half of their traffic from overseas.


April 2013 

South American Expansion 

OC&C announced its strategic alliance with Advisia, extending its footprint into the rapidly developing South American market. With 2 offices in Brazil (Sao Paulo and Belo Horizonte), OC&C's international colleagues are very much looking forward to gaining further experience in this very important economic region, through partnering with colleagues on projects and through potential future ambassadorships.


November 2012 

Getting Together 

OC&C welcomed 24 students to its annual International Strategy Workshop in Hamburg in November. This unique opportunity allows students to get a taste and feel for consulting through an OC&C lens.  The students worked alongside the firm's consultants on an actual client case for one of the leading German fashion labels, and later presented their findings to the CEO. Planning is very much underway for what is due to be another great ISW event on board a 4 night European cruise this November.


June 2012

Award Winning

OC&C Germany was ranked as number one for Strategy Development and dubbed "Hidden Champion 2012" in a recent market study for the German financial magazine, Capital. The study involved interviews of over 500 CEO and Senior Managers on their perception of management consultancies, rating them across multiple categories. To quote the author of the study, Prof. Fink: "This is an exceptional result - and pretty much the worst thing that could happen to the big players. After all, this is the most prestigious category in consulting." 

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OC&C Strategy Consultants Europe

6 New Street Square
London EC4A 3AT


  • Employer Type: Private
  • Worldwide Managing Partner: Chehab Wahby
  • 2013 Employees: 350

  • Employment Contact


  • Major Departments & Practices

    Business Unit/Divisional Strategy

    Group Strategy

    Organization & Change

    Product/Market/Channel Strategy

    Strategy Realization

    Transaction Support

Major Office Locations

  • London (HQ)
  • Belo Horizonte
    Boston, MA
    Hong Kong
    New Delhi
    Sao Paulo

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