Novantas, Inc. at a Glance


  • "There is opportunity to grow here if you see yourself as a consultant in the long term."
  • "Being part of an entrepreneurial fast-growing firm."
  • "Small firm atmosphere, big firm reputation."
  • "High level of responsibility right off the bat."


  • "We're still small and don't have all the infrastructure of a big firm (like a production department)."
  • "Hard work and travel."
  • "Work-life balance."
  • "Lack of formal training."

The Buzz

  • "Outstanding industry expertise."
  • "Turning into a software company"
  • "Math nerds."
  • Limited brand recognition. 

About Novantas, Inc.


Getting the financial house in order

As the world's financial markets continue to fluctuate, the financial industry has a friend in Novantas. In recent years, the firm has rapidly expanded its research and solutions offerings into robust practices, adding thought leadership and financial software ingenuity to its reputation as trusted advisor to 20 of the top-30 banks in the U.S. The solutions and research business now contributes over half of the firm's revenue. The firm's research division, Novarica, provides information and perspective on markets, operations, and technology to financial services and insurance executives, while Novantas Solutions' software harnesses data analytics to measure, quantify, and accelerate revenue growth. Though most of Novantas' clients are headquartered in North America and Europe, the firm has increasingly served financial institutions in Eastern Europe, Southeast Asia, Latin America, and the Middle East; it now works with four of the top-10 banks in the world.


There's no "I" in team

Novantas was founded in the mid-1990s by consultants and practice leaders from Booz Allen Hamilton, Bain and First Manhattan Consulting Group, who realized that their clients were looking for something different from the traditional group-think consulting model. Clients were tired of working with large consulting teams with generally inexperienced staff, who came up long on writing reports but short on delivering results. 

The firm that came about as a result of these observations seeks to break out of the old consulting mold. Novantas vows to deliver tangible changes-not mere paperwork and studies. Generally, its consulting teams have a higher director-to-staff ratio, and consultants are selected based on their expertise-whether it be financial analysis, statistical modeling or customer research. Teams are typically comprised of three to five professionals, led by one or more Managing Director's, who bring a combination of industry insight and practical solutions.


The science of consulting

Novantas has turned its practical approach to consulting into a near-academic discipline. "Customer science," according to the firm, defines, builds, manages, and measures the total cosmos of revenue-generating capabilities for the firm's clients. This includes branding, market mix management, segmentation, product design, pricing, distribution management, sales execution effectiveness and customer experience-all tools in Novantas' consulting, solutions, and research laboratory. At the heart of these analytical methods are the firm's proprietary tools: MindSwift, the Stratascape database suite and PriceTek, to name a few. MindSwift, deployed as an application service provider, or ASP, systematically reviews a company's interactions with a customer, gauging the value and impact of the interactions and then designing possible improvements in technique, both conversational and online. These techniques can be instituted in existing customer relationship management applications or implemented through MindSwift on the client's desktop. Products in the Stratascape database suite are designed to help retail and business banks determine the optimum configuration (ie, location of branches, ATMs, and sales force) in each of the markets the institution operates in. PriceTek is another ASP service that analyzes how current and prospective customers respond to changes in a bank's interest rates, relative to the competition. Based on these elasticity measurements, PriceTek creates predictive models of how balance acquisition, growth, diminishment and attrition could be affected by pricing. Traditionally, these services and products have been sold exclusively to the financial services industry, though with new information-based products in the pipeline, Novantas has expanded these offerings into the insurance and brokerage industries.


Entrepreneurs as well as advisors

Novantas directors see themselves as a collection of entrepreneurs as much as business consultants-they are constantly on the lookout for new businesses to build to serve financial industries. Their information services division, Novarica, evolved from its consulting practices just five years ago to help insurance executives navigate the rapidly changing technology world. Together, the consulting, information and research businesses bring insights to clients across a range of different industries, and provide employees with the opportunity to work in different areas throughout the course of their careers.



July 2014 

Novantas, Inc. Provides BMO Financial Group Analytical Advice and Technology to Meet Product and Pricing Needs

Novantas, Inc., announced that BMO Financial Group (BMO) has engaged it to provide analytical models and technology to help the bank advance its product management and pricing infrastructure.


July 2014

Novantas wins "2014 Business Excellence" Award by Acquisition International

In 2014, Novantas was named Analytics and Advisory Firm of the Year for the Financial Services Sector by Acquisition International. This Business Excellence Award recognizes the firm for advancing the science of customer analytics in critical business areas. Novantas' Elasticity-Pricing Analytics are used by more banks for deposits and loan rate setting than all other competing products combined. The firm's Distribution Network Optimization products are used by a dozen top banks for planning and managing customer touch points.


May 2014

Channel Changers: The Rise of the Universal Banker

An article in American Banker Magazine explored the idea that the new breed of branch employee can do it all. Does the rise of the universal banker mean that tellers have finally reached the end of the line? "Assisted self-service is the way it will end up fairly quickly," says Kevin Travis, who leads the distribution practice at the consulting firm Novantas. "As far as I can see, the teller line is gone."


May 2014

Organizational Silos in Banks Need to Fall

In an article for Bank Investment Consultant, Wayne Cutler, a Managing Director at Novantas, writes: In just over a year, U.S. banks have made great strides in selling wealth management products to their retail customers, both by overcoming organizational barriers and by tailoring their approach to reach key customer groups. The question is: Can they keep the trend going?


March 2014

Loans Are Finally Easier to Get

Even after the worst of the financial crisis has passed, banks have found themselves in a much stricter regulatory environment as government clamped down on the lax lending practices that led to banks being saddled with billions of dollars in bad loans, according to an article in the Wall Street Journal. As a result of regulatory pressure, "banks had to back away from the [lower-rated but still] creditworthy customers who are exactly the people that need loans the most," says Rick Spitler, co-chief executive officer of Novantas, a firm that provides consulting services to banks.


August 2013

The End May Be Near for Debit Cards

Sherief Meleis, a Managing Director with Novantas, was quoted in a Wall Street Journal article that suggested banks may try to steer consumers to seek payment options such as credit and prepaid cards. "It really could mean that the debit-card business is much less viable," said Meleis.

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Novantas, Inc.

485 Lexington Avenue
New York, NY 10017
Phone: (212) 953-4444
Fax: (212) 972-4602


  • Employer Type: Private
  • Co-CEOs and Managing Directors: David G. Kaytes & Richard W. Spitler
  • 2014 Employees: 175

  • Employment Contact
    Visit Novantas' careers page

  • Major Departments & Practices
    Customer Strategy Distribution Marketing/Sales Effectiveness Merger & Acquisition Support Operations & Systems Pricing Risk Management Segmentation Workforce & Performance Management

Major Office Locations

  • New York (HQ)
  • Boston
  • Chicago
  • McLean, VA
  • Toronto

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