Novantas, Inc. at a Glance


  • "Being able to do leading strategy work at a small firm."
  • "Face time with clients, meaningful and impactful work."
  • "I love banking so this firm is perfect for me."


  • "Growing pains regarding support staff."
  • "Hours can be tough."
  • "Lack of prestige (even though we deserve it)."

About Novantas, Inc.

Across industries, the early adopters of technology and digitization win. From retail to banking to consulting, the firms that move first and fast are growing; those who don't sit still and wonder why.

As the world's financial markets come under pressure locally and globally, the financial industry is increasingly relying on Novantas' unique formula of advice, customer analytics, and technology to drive improvement. We don't just tell clients the answer; we empower them to solve problems themselves. The secret ingredient? A partnership between our consultants, product managers, and engineers. Together, the advisory and technology solutions groups create superior value for retail and commercial banks through deep and insightful analysis of the information that drives the financial services industry across pricing, product development, treasury and risk management, distribution, marketing, and workforce management. This is not only the right way to serve clients, it also provides limitless career opportunities for new staff to self determine their long term interests.

In recent years, the company has rapidly expanded its offerings into robust practices, continually adding new expertise, thought leadership and decision support technology to its reputation as a trusted advisor to hundreds of financial institutions across North America, Europe, Australia and Latin America.. In 2016, this included the acquisition of Treasury Strategies, the leading treasury consulting firm in the world.

Teams that work for Customers and Staff

Novantas was founded in the mid-1990s by consultants and practice leaders from Booz Allen Hamilton, Bain and First Manhattan Consulting Group, who realized that their clients were looking for something different from the traditional group-think consulting model. With that in mind, the founders of Novantas decided to break the mold and build a company rooted in expertise which excels at translating that knowledge into tangible results for clients. As a result, its 'consultants' are selected based on their status as leading industry experts, and its advisory teams have a high director-to-staff ratio with three to five professionals led by one or more Managing Directors.

The science of consulting

Novantas has turned its practical approach to consulting into a near-academic discipline. According to the company, "customer science," defines, builds, manages, and measures the total cosmos of revenue-generating capabilities for financial institutions. This includes branding, market mix management, segmentation, product design, pricing, distribution management, sales execution effectiveness, and customer experience-all tools in Novantas' advisory and technology solutions laboratory. At the heart of these analytical methods are the firm's proprietary platforms: PriceTek®, StrataScape®, SalesScape™, and BankChoice Monitor®. For Example, PriceTek, the company's flagship product, analyzes how current and prospective customers respond to changes in a bank's interest rates, relative to the competition. Based on these elasticity measurements, PriceTek creates predictive models of how balance acquisition, growth, diminishment and attrition could be affected by pricing.

Innovators as well as advisors

Novantas Managing Directors see themselves as a collection of industry scientists as much as business consultants. They are very knowledgeable about the industry, and curious thinkers by nature who like to push the boundaries in search of creative solutions to clients' business challenges. Together, the advisory and technology businesses bring innovative insights to clients across a range of different industries, and provide employees with the opportunity to work in different areas throughout the course of their careers.

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Novantas, Inc.

485 Lexington Avenue
New York, NY 10017
Phone: (212) 953-4444
Fax: (212) 972-4602


  • Employer Type: Private
  • Co-CEOs and Managing Directors: David G. Kaytes & Richard W. Spitler
  • 2016 Employees: 250

  • Major Departments & Practices
    Pricing Strategy
    Product Design
    Distribution Strategy
    Marketing Strategy
    Treasury & Risk Management
    Workforce & Performance Management
    Merger & Acquisition Support
    Decision Support Technology

Major Office Locations

  • New York (HQ)
  • Charlotte
  • Chicago
  • Toronto