Enablers-In a Good Way
Founded in 1978 and acquired by Charles River Associates (CRA)
in 2009, Marakon has maintained its mission throughout the years:
partnering with senior executives at some of the world's largest
and most dynamic companies to drive sustainable value growth.
Marakon does not provide 'one size fits all' industry solutions.
They work closely with their clients- constructively challenging
their current strategies and providing tailored insight-based
advice. Their approach is built upon active engagement and
joint accountability with clients, which only works for companies
who are willing to "roll up their sleeves." But it hasn't
seemed to scare too much business away so far-Marakon's client list
includes big names like Barclays, Boeing, BP, Gillette, Roche,
Danone, and McDonald's.
Driving Sustainable Change
Marakon's philosophy on sustainable growth is that companies
need to change over time. Today, it is more important than
ever for companies to innovate their business and management model
to compete effectively in the new economic environment and to adapt
to new customer trends.
And Marakon seems to take its own advice-its employment
philosophy shows an awareness of its own ability to stretch and
grow with the times, citing a desire to "create" a sustainable work
environment for employees based on work/life balance, the kind of
work individuals want to do, and desired location. Examples
of that commitment include a three day travel model, the ability to
work remotely as necessary, and even a 10 & 2 sabbatical
program. Additionally, Marakon has no set requirements for
While Marakon now sits within CRA, the leadership has remained
the same following the acquisition-something that has played an
important role in maintaining the consistency of its services and
culture. Global Managing Director Mason Kissell, for example, had
been with Marakon for 20 years before the acquisition, and
continues to lead the practice at CRA.
The pairing has served to widen and deepen the client net for
both companies. According to Marakon's website, its "dual focus on
value and framework for linking finance, strategy, and organization
coupled with Charles River Associates' strong operational and
industry expertise in sectors including Oil and Gas, Industrials,
Energy, Life Sciences, Regulation, and Transfer Pricing, among
others, provides a unique set of expertise that delivers truly
bespoke, lasting solutions for unlocking and growing value."