Finland-based Global Intelligence Alliance (GIA) handles
strategic market intelligence and advisory services through its
offices and member firms operating under the GIA name.
Spanning the globe with 11 offices and a network of 10
representative companies, GIA is focused primarily on leveraging
its on-the-ground knowledge and research capability to help
companies compete and grow in their target markets. In Asia, this
includes Australia, Hong Kong and Greater China, Japan (through
McRBC), South Korea (through 3mecca) and Singapore.
Advising since 1995, GIA has worked around the globe in all
sorts of industries, and now divides itself into 11 areas of
expertise: automotive; chemicals; construction and property
development; consumer and retail; energy, resources and
environment; financial services; logistics and transportation;
manufacturing and industrial; pharmaceuticals and healthcare;
private equity; and telecommunications, technology and media.
Big-name clients have included 3M, Bayer, Bosch, British Telecom,
Cadbury, CapitaLand, Chevron, Citigroup, DHL, Electronic Arts,
Fujitsu, Hutchison Port, IBM, Ingersoll-Rand, Johnson &
Johnson, Morgan Stanley, Samsung, Siemens, Standard Chartered,
Tyco, Unilever, and many more.
Tracking the lay of the land
Research-based consulting and advisory is the name of the game
for GIA, including continuous market monitoring, localized analysis
of the competitive landscape, market attractiveness, market
sizing/segmentation/forecasting, trends, benchmarking, M&A
screening/evaluation, macroeconomic conditions, market entry,
business expansion and commercial due diligence. These services are
supported by heavy-duty research capabilities around the world, and
a slew of training workshops in areas from industry and competitor
analysis to war games.
Intelligence Desk and Intelligence Plaza are solutions offered
by GIA to companies keeping a close eye on markets when making
decisions. Immediate industry and market tracking is handled
through Intelligence Desk, the group's customized market and
competitor monitoring service. Nearly 40,000 Intelligence
Desk users around the world are able to compile and track market
trends through the service, with access to information such as
sales leads, local language news, competitor moves, macroeconomic
indicators, blogs, major mergers and acquisitions within a specific
industry, and any media mentions of the user's company. Meanwhile,
Intelligence Plaza is GIA's web-based market tracking interface
that delivers up-to-the-minute intelligence through e-mail and
other customized alerts.
GIA on the ground
GIA Asia is GIA's business research and strategy consulting arm
specializing in the Asia Pacific region. Since its beginnings in
2001, GIA Asia Pacific operates under a unique operating model from
its three offices in Singapore, Hong Kong and Shanghai,
coordinating a network largely composed of industry consultants and
domain experts (consultants with expertise in a particular
technology or industry) living and working throughout the region.
In-house staff and project managers at the hub offices build and
coordinate local research teams for each project. GIA says this
system winds up being more efficient and cost-effective than the
traditional model of sending full-time employees into countries
where they might face steep learning curves, including language
barriers and cultural differences.
"Partner with us to understand, compete and grow in
international markets" is the firm's motto, pointing to its
research-heavy services-market analysis and consulting, customer
and industry analysis, value chain and procurement consulting,
expansion strategy, partner selection, and M&A target
identification and evaluation. Since the launch of its operations
in Asia in 2002, GIA has conducted assignments in Asia for major
multinationals like Intel, Motorola, Nokia, American Express,
Hitachi, Unilever, BASF and Disney. Most of the firm's consultants
work in industry areas including chemicals, consumer and retail,
financial services, manufacturing & industrial, infocom
technology & media, pharmaceuticals, private equity, and
logistics & transportation.
Keeping up on the news in Asia
In addition to the numerous white papers and articles published
by GIA, the consultancy provides a subscription-based service
called the Asia News Update. With the internet and 24-hour-news
making it difficult for many to keep up on every industry story,
especially busy executives, the Asia News Update collects the top
stories from a variety of global news agencies and compiles them
into an easy-to-read format that's published biweekly. GIA also
releases a quarterly newsletter to keep people up-to-date on recent
reports and research, upcoming events including seminars and
webinars, and any major news involving the group.