Frontier Economics Ltd.


An economic approach

Founded in 1999, Frontier Economics has a simple remit: it comes to the aid of its clients through a combination of economics and analysis, mixed with a drop of plain old common sense. The firm's work helps clients to refigure strategy and make decisions that will lead them to be stronger and more effective companies in the long term. The firm's expertise covers competition policy, public policy, regulation, strategy, contract design and evaluation, dispute support services, and market design and auctions, and stretches across nine industries: energy, financial services, health care, media, post, retailing, telecoms, transport and water.

Unique in using economics as a tool to get to the bottom of where a company is going wrong, Frontier looks at everything from company costs and customer behaviour to the overall economic landscape and how it is affecting their clients. However, just because its work is in depth doesn't mean its solutions are overly complicated; the consultancy steers away from getting bogged down in complex methodologies in favour of the more straightforward approach of finding something a client can do that the competition can't. As a result, the folks at Frontier conduct their business-and give advice-on a case-by-case basis, rather than using case studies or "other off-the-shelf techniques". It's an approach that seems to be paying off: The firm has pulled in clients of the stature of Tesco, HSBC, RWE, Vodafone, the NHS and Lloyds. 


Working publicly 

In addition to its private-sector work, Frontier's public policy work helps keep its experts busy. Indeed, Frontier proudly claims to have worked for most of the UK's government departments in some capacity over the years, helping them uncover the impacts of implementing new policy through a range of analytic tools, including cost-benefit analysis, policy impact assessments and market studies. Recently, the consultancy has worked with the National Health Service to assess the impact of reforms on hospital finances; was commissioned by the Department for Environment, Food and Rural Affairs to look into housing affordability issues in rural Britain; and also helped a number of government departments to gauge the likely impact of new climate change initiatives. The firm's pro-bono work has also helped charities check, and then demonstrate, the social return on their investment. For example, Frontier assisted the children's charity Whizz-Kidz to show how much it was improving lives and saving money by getting the right wheelchair to disabled children, first time, often cutting out weeks of frustration and cost.



September 2013

RPI conference discusses regulation in financial services and energy markets

The Regulatory Policy Institute (RPI) hosted the 2013 Competition & Regulation Conference in Oxford. The theme of this year's conference was getting the balance right between competition and regulatory intervention, with particular focus on financial services and energy markets.

Speakers from Frontier (Europe) participated throughout the conference. On the first day, a session on competition and conduct regulation in financial services was chaired by Simon Gaysford. The second day focused on energy market reform. This included a session on the power of technology and consumers in retail markets chaired by Cloda Jenkins and a discussion on wholesale energy market reform with Dan Roberts.

For more information or to request a copy of Dan Roberts' presentation, please contact Paul Cullum at or call +44 (0) 20 7031 7000. Read more about the conference here.


July 2013

Gus O'Donnell to become chair of Frontier as Sarah Hogg retires after 14 years

Frontier (Europe) announced that Gus O'Donnell is to become its new Chair. He will be taking over from Sarah Hogg, who is retiring after 14 years as Chair of Frontier.

Commenting on the changes, Sarah Hogg said, "Now we have found the perfect successor I am able to retire, after 14 great years in the role, knowing Frontier is in good hands for the next stage of its development. It has been an extraordinary story of growth by a business that has set the highest standards for its people and the work they do for clients. From its beginnings in 1999, Frontier has developed into one of Europe's leading economics consultancies, gaining business consistently, even through the downturn, and successfully extending its reach into new markets. I would like to thank everyone at Frontier for the quality and integrity of what they do, and our many blue-chip clients for giving Frontier so many opportunities to take on challenging and exciting assignments. We have won many awards for being 'a great place to work' and the incredible loyalty of our client base demonstrates our commitment to being great people to have working for you. I know Gus will have as much fun as I have had chairing Frontier in the future."

Commenting on his appointment, Gus O'Donnell said, "Frontier is a company I have come to respect hugely and I am delighted to take over as its Chair. Not only is Frontier at the forefront of applying economics to tough public and private sector issues, it has an internal culture that is second to none. I am looking forward to helping Frontier continue its impressive journey."

Simon Gaysford, Director of Frontier, said of the appointment, "We are delighted that Gus has agreed to become our Chair as we prepare to take Frontier to the next stage of its growth. At Frontier we believe passionately in the power of economics to help our clients - whether in business strategy, market regulation, competition policy or public policy. As an internationally respected economist, with the highest level experience of policy-making, Gus is extremely well placed to help us build on our significant success of the past 14 years."

Read the full press release here.


July 2013

Migration Advisory Committee publishes Frontier study on low-skilled sectors

The UK's Migration Advisory Committee (MAC) published a report by Frontier (Europe) on workforce composition in low-skilled sectors. The report examines how the use of migrant labour in low-skilled sectors has changed over time and how this compares with the dynamics in the rest of the UK economy.

For the analysis, the UK workforce was segmented into native and foreign born workers distinguished between different migrant groups. The study compares the characteristics between workforce groups and considers why some sectors have made more use of migrant labour than others in recent years.

The analysis shows that despite the fact that more recent migrants are relatively more skilled (in terms of educational attainment) than both natives and previous migrants, they work in more low-skilled jobs. Sectors that offer relatively more temporary jobs are considerably more attractive to migrants than others.

For more information, please contact Paul Cullum at or call +44 (0) 20 7031 7000. Read more here.


June 2013

Report ranks Frontier as a best workplace

Frontier (London)was ranked as one of the best workplaces in the UK, according to a special report published by the Guardian and Metro newspapers, which draws on the results of the 2013 Best Workplaces survey. Organised by the Great Place to Work® Institute, the Best Workplaces Programme is the world's largest annual study of workplace excellence and people management practices.

Chris Newton, a Director at Frontier, said: "We are delighted to be ranked as one of the best places to work in the UK. This is the fifth time we have been included in this ranking, demonstrating that our focus on our core values, our culture and creating a fun place to work continues to succeed."
This is the first year the Great Place to Work® Institute has created three separate categories for UK companies - Small, Medium and Large, with Frontier categorised as Medium (50 - 499 employees).
For more information, please contact Paul Cullum at or call +44 (0)20 7031 7000. Read more here.


May 2013

Private equity positively influences key drivers of European economic growth

Frontier (Europe) published a report for the European Private Equity and Venture Capital Association (EVCA) exploring the economic impact of private equity in Europe. The report finds that private equity contributes to the creation of up to 5,600 new businesses in Europe annually and attracts significant investible funds into Europe, providing much needed risk capital for businesses. Between 2007 and 2012, private equity invested almost €250bn in the 12 largest private equity markets in Europe, of which an estimated €50bn was raised from outside Europe. 

The report also identifies positive impacts on productivity, by improving management, operational expertise and production processes. Private equity is linked to a 6.9% increase in earnings before interest tax, depreciation and amortisation per employee in large private equity-backed companies. It also builds businesses that are more innovative: patents granted to private equity-backed businesses between 2006 and 2011 are likely to be worth up to €350 billion. Private equity participation can increase the number of patent citations by up to 25%. With increased numbers of citations corresponding to greater economic value, this suggests it uses resources more effectively to deliver higher returns on investment. 

Commenting on the findings in the Daily Telegraph, Jose Carbajo from Frontier said: "This report helps to identify and quantify the contribution of private equity to economic prosperity in Europe, through systematically tracking the effects associated with more innovation, operational improvements, productivity gains and increased exports. The broad base of evidence highlighting the linkages between private equity and these impacts suggests such activities can make a vital contribution to accelerating growth in Europe."

For more information, please contact Paul Cullum at or call +44 (0)20 7031 7000. Read more here.


April 2013

Emissions trading a crucial tool for promoting renewables

Frontier (Europe) has today published a study for RWE AG on market design for the European power sector and the support mechanisms for promoting renewable energy generation. 

The report finds that the European Union Emissions Trading Scheme (EU ETS) should be used as the main instrument for promoting renewable generation. Although support systems may be necessary in the immediate future in order to avoid major disruptions, they need to be reformed with transitional measures to integrate renewable energies into the European competitive power market. To minimise distortions to the EU ETS, the study recommends that renewable support schemes be clearly phased out.

For more information, please contact Miriam Rau at or call +49 221 337 131 00. Read more here.

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Frontier Economics Ltd.

71 High Holborn
London WC1V 6DA
Phone: 44 (0)207 031 7000
Fax: 44 (0)207 031 7001


  • Employer Type: Private
  • Chairman: Gus O'Donnell
  • 2013 Employees: 139

  • Employment Contact

  • Major Departments & Practices

    Competition policy

    Contract design and evaluation

    Dispute support services

    Market design and auctions

    Public policy






Major Office Locations

  • London, United Kingdom

  • Brussels


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