About Easton Associates, LLC

Size doesn't matter

Strength is not always in numbers. Easton Associates, a small health care consulting firm, has never let its size influence its reach and effect on the industry. The professionals at Easton Associates draw on a wide range of industry and business expertise. This includes in-house experts who hold advanced degrees in science, business or medicine. They also use resources, such as knowledge of past projects, professional and trade literature, community practitioners and opinion-leading physicians to formulate business and marketing strategies for their clients in the fields of pharmaceuticals, biotechnology, diagnostics and medical supplies and devices. The firm, which employs around 50 people, conducts business for clients in the United States, Europe and Asia.

The (now) three musketeers

Easton Associates was founded by a team of health care consulting professionals who worked together at the Wilkerson Group, another health care consultancy. Three of the original founders remain at EA as managing directors. Robert Friedman has an MBA from Johnson School of Management at Cornell University, and also holds advanced degrees in biochemistry and biology. He combines these areas of expertise with nine years of consulting experience prior to joining Easton, and a five-year stint working on Wall Street as a senior equities analyst. Michelle Hasson received her graduate degrees from Yale University School of Medicine. In addition to her five years with the Wilkerson Group, Hasson held health care industry positions in market strategy development, consulting, strategic planning and managed care management, and she has extensive expertise in the oncology field.. Finally, Kristine Lowe, formerly a senior executive at the Wilkerson Group, is an expert in opportunity assessment, strategy development, due diligence and corporate development.

Rounding out the management team

Also part of that group is Managing Director Marie Cassese, a former Wilkerson Group client. Marie draws on her expertise as a senior executive in several multihospital systems in New Jersey and Pennsylvania.

Paul Zhang is the latest addition to the firm's management team, having been promoted to Managing Director and Partner in April 2011, after 9 years with the firm. An expert in new product planning and investment strategy for multinational and regional medical product companies within the US and Asia-Pacific markets, Zhang headed up the founding of the firm's Beijing office-a move that represents a major step into a market with huge potential for Easton. His educational background includes degrees obtained in both China and the US, as well as an MBA from Cornell's Johnson Graduate School of Management.


June 2012

On the Run…

One-third of EA's New York consulting staff participated in the 2012 JP Morgan Corporate Challenge, a 3.5 mile race through Central Park. Joining over 10,000 other cubicle-dwellers, EA runners stood out from the pack in black athletic shirts that had been designed by Young Yim, an Associate Consultant at the firm. EA has a proud record in the event's fashion stakes, having previously won a JP Morgan Corporate Challenge Award for t-shirt design.

Top Tier Hire in China

Dr. Wei Sun joined EA's Beijing office as a Senior Associate Consultant after earning his Ph.D. from Peking University Health Science Center. Dr. Sun was previously honored by the NIH (US) for his work in clarifying molecular mechanism behind learning and memory.

May 2012

Sharing Expertise

EA's China Team shared insights with Janssen China on linking the dynamic and complex China market with multinationals' critical business decisions. The 2-hour presentation featured lively discussions with multiple functional teams at Janssen including strategic marketing, market insights, market access, and development.

Springtime in Paris

EA Managing Director, Marie Cassese, presented her article on the "Incorporation of Market Access Evaluations into Business Development Processes" at the first joint Spring Meeting between the Pharmaceutical Licensing Group UK and the Pharma Licensing Club France, in Paris. Future presentations will be made at the upcoming Late Phase Leaders Forum in Vienna and the 2012 World Orphan Drug Congress in Geneva.

December 2011

New Website Launches

The firm launched its revamped website (www.eastonassociates.com), complete with detailed bios of senior staff, updated case studies and a streamlined recruitment page.

Collaboration on Chinese Biosimilars

Paul Zhang, EA Managing Director, in collaboration with a team from Pfizer and MIT, published "Riding the Second Chinese Biosimilar Wave" in Scrip 100. This brief explores the analyses multinational companies should undertake when evaluating their entry and participation in the Chinese biosimilar market.

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Easton Associates, LLC

119 West 40th Street
19th Floor
New York, NY 10018
Phone: (212) 901-0999
Fax: (212) 901-2999


  • Employer Type: Private
  • Managing Directors: Robert Friedman, Michelle Hasson, Kristine Lowe
  • 2012 Employees: 45

  • Employment Contact

  • Major Departments & Practices
    Business Development
    Due Diligence
    Opportunity Assessment
    Major Pharmaceuticals
    Medical Devices and Technology
    Healthcare Services
    Start-Up/Venture Capital/Private Equity

Major Office Locations

  • New York, NY

Vault Company ID: 34110

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